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ID:44367556
大小:3.26 MB
页数:11页
时间:2019-10-21
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1、BackgroundTheCoca-ColaCompanyisanAmericanmultinationalbeveragecorporationofmanufacturer,retailerandmarketerofnon-alcoholicbeverageconcentratesandsyrups.ThecompanyisbestknownforitsflagshipproductCoca-Cola,inventedin1886bypharmacistJohnStithPembertoninColumbus,Geo
2、rgia.TheCoca-Colaformulaandbrandwasboughtin1889byAsaCandlerwhoincorporatedTheCoca-ColaCompanyin1892.IngredientExpansionTheCoca-ColaCompanynamesakeCoca-Colabeverage,Coca-Colacurrentlyoffersmorethan500brandsinover200countriesorterritoriesandservesover1.6billionser
3、vingseachday.Thecompanyoperatesafranchiseddistributionsystemdatingfrom1889whereTheCoca-ColaCompanyonlyproducessyrupconcentratewhichisthensoldtovariousbottlersthroughouttheworldwhoholdanexclusiveterritory.TheCoca-ColaCompanyownsitsanchorbottlerinNorthAmerica,Coca
4、-ColaRefreshments.TheCoca-ColaCompanyisheadquarteredinAtlanta,Georgia,UnitedStates.ItsstockislistedontheNYSEandispartofDJIA,S&P500Index,theRussell1000IndexandtheRussell1000GrowthStockIndex.ItscurrentchairmanandchiefexecutiveisMuhtarKent.ProductTheFutureWehavecon
5、fidenceforthefuture,hopingtoenoughtolong-termviewoftheenterpriseplanningontrack.Nextwewillspendalotofmoneytoresearchnewproducts,becauseonlyinnovationabilityintheintensecompetitionmarketmadesteadyheel.Wefeelthatthemarkethasgreatpotentialyoungpeople,sowilldevotest
6、othedevelopmentofyoungpeopletothemarket.Thereisnodoubtthat,inthenearfuture,weenterprisecoulddevelopintoainternationalenterprise谢谢观看!!小组成员:曾瑜、龙亚枚、杨晓青、冯小莲、陈雯妍
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