可口可乐公司文化英文版.pdf

可口可乐公司文化英文版.pdf

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时间:2020-04-09

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1、2010AnnualReviewAdvAncingouRglobAlMoMentuMWeAReRefReshingMoRepeoplethAneveRbefoReWebeganservingadeliciousandrefreshingsparklingbeverage125 yearsagoinAtlanta,georgia.Withthatfirstmomentofrefreshmentcameathirstformorethatcontinuestothisday.Wenowhavemorethan500 brandsand3,500 beveragepro

2、ductsandsell1.7 billionservingsperdayinover200 countries.Wearegrowingourreach,strengtheningourbrandsandadvancingourglobalmomentum,everymomentofeveryday.2lettertoshareowners14growingourJuicebusiness28Management5selectedfinancialdata16expandingourbeverageportfolio30boardofdirectors6125t

3、hAnniversary18engagingwithconsumers31shareownerinformation82010highlights20doingbusinesssustainably32companystatements10percapitaconsumption222010operatinggrouphighlights332020visiongoals12MomentuminnorthAmerica26businessprofilealeTTerFroMourChairMananDChieFexeCuTiVeoFFiCerWorkingwith

4、ournearly300bottlingpartners,thisdisciplined,systemwideexecutionisweaddedmorethan1 billionincrementalalreadyshowingsignificantresults.in2010,unitcasesofvolumetoourbusinessin2010.wegrewdailyservingsofourbeveragesourunitcasevolumegrew5 percent,andto1.7 billion.atthesametime,systemweexce

5、ededourlong-termgrowthtargetrevenueshavegrowntomorethanforunitcasevolumeandoperatingincome.$100 billion.Wehavealsomadesomebig,bolddecisionsalongtheway,includingaTrademarkCoca-Cola,thelifebloodofourcommitmenttomorethan$25 billioninbusiness,accountedfornearly400 millionnewsysteminvestme

6、ntsoverthenextunitcasesofincrementalvolume,thefiveyearsinmarketsaroundtheworld.largestincrementalgrowthwehaveseensince2007.inaddition,MinuteMaidPulpy,creatingvaluewithourbottlingpartnersajuicedrinkthatwasdevelopedjustfiveyearsalsomeanscapturingtheheartsandmindsagoinchina,grewintoour14

7、thbrandtoofourconsumers,customers,associates,achieveannualretailsalesofmorethancommunitiesandotherstakeholderswho$1 billion.honorusbyinvitingusintotheirliveseachDearFellowShareownerS:day.Asstewardsoftheworld’smostvaluablein2010,ourcompanygenerated$9.5 billionthispastyear,ihadtheprivil

8、egeof

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