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大小:112.89 KB
页数:23页
时间:2019-10-20
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1、蘆鸿雁2仙©弟2曲行2彳期一4月静药斜伟画••丿觀蜩闻绘帥原徳暴愆超逵釧的巾.o昨球之屡:球咖:根耐,根据中礙細綴隸槪魏I创丽作樹稠齢側询融酩丫轮边知a角的褊覇翔涵關入特入特许经皆轅踰酌存血‘企竝辭厳蜥翩躅刪,鬭确询血岬ty綁呼•,以鳩房师舟介、彖装、直车养护沁翳筲行盼舷.猱友:旨征对豪装特许録替逵二耕兴事物进存学柵汕映蔽场臂鋼学啪變捌怖個御漫埔模护iw搭彫席制折闻洒蹄裁繃t诲咪做I内邻购翔齡楷射翩处硼j相j殉统诺统讣w^w;n適谊囲禹琳扁乔业的穰向貓也,结舍我国优秀家裝企业的实例,总结各企业剜j旬契炯瞬骏教训b在蛇塞犠上.场国内家装企业的特许経营抉策与
2、实践提供基子国惴的*有费对糧的輯耳敕。柚画畛効纺为三个部绅。第一夫部分祿回顾秦装特许经营的发展历程顿及梱兴丈賦运勵W3、ill1彌蹣:轴誦绍圜;::瘠擁:SJWT模型模型Uptotheendof2004.China(M00)91(Iba11y.P1usociation(CCFA),thoserapidlyBrokerage.Itome-improvemethanksthelastfewyeThethesisfocuseonte$・ing.dthefinnJ,byadoptingSWOTmodelandlessonsreapedAprternsbyChdomeslicfratinginSt<>fromreaHome—improvemenIServiceffanchiS1oi4、ngHomeimprovementServiceindustryancommoniD?rflcticeb>renterprise:homeanddpracticaad・bymcmrsofillustrativecomparisonmacad]nconclusion,ildeliverswhothoseexperienced)tome—improvementServicefifanchi$er・pot£・(ia】oneandncwcomcrs・TheIkcsiscanbdividedintothreviewforeignenterprisesfcsucce5、ss・tbcorhighILexaminesthec1ighontcxtwhatthet$soIvingProbIemSAStudyonHome-improvementFranchising、t.enterprisesembracingttomeimprovemeniServicefranchison.aJ1»whatshou1I•ClingreliesHongyanGaobedonebytheenterprisesindecidingwhethertobeinvolvedfiaitbiiiGJMnOl.with&iatheApril2006refere6、ncetoChjnesecharacteristicsAbstractUptotheendof2004.ChinahaspoisedusthenationboastingthemostfranchisingsystemsJE1・classification:I。1(2,100)globally.Plus,basedonthesurveyreleasedbyChinaChainStore&FranchiseKeywo.rds:Franchising;Home...imprService;SWOTMode1As^wiation(CCTA).(hoserapi7、dlyemergingdomesucfranchisingsystemsarefromrealestateBrokerage.Home-improvementServiceandHairdressing,tliankstotheirtrialandexpansionoverthelastfewyears.ThethesisfocusesontheburgeoningHome-improveniemServicefranchising.Ili?loaddressinternalandexternalsituationfacingHome-improveme8、ntServiceindustryandthefirms.byadoptingS
3、ill1彌蹣:轴誦绍圜;::瘠擁:SJWT模型模型Uptotheendof2004.China(M00)91(Iba11y.P1usociation(CCFA),thoserapidlyBrokerage.Itome-improvemethanksthelastfewyeThethesisfocuseonte$・ing.dthefinnJ,byadoptingSWOTmodelandlessonsreapedAprternsbyChdomeslicfratinginSt<>fromreaHome—improvemenIServiceffanchiS1oi
4、ngHomeimprovementServiceindustryancommoniD?rflcticeb>renterprise:homeanddpracticaad・bymcmrsofillustrativecomparisonmacad]nconclusion,ildeliverswhothoseexperienced)tome—improvementServicefifanchi$er・pot£・(ia】oneandncwcomcrs・TheIkcsiscanbdividedintothreviewforeignenterprisesfcsucce
5、ss・tbcorhighILexaminesthec1ighontcxtwhatthet$soIvingProbIemSAStudyonHome-improvementFranchising、t.enterprisesembracingttomeimprovemeniServicefranchison.aJ1»whatshou1I•ClingreliesHongyanGaobedonebytheenterprisesindecidingwhethertobeinvolvedfiaitbiiiGJMnOl.with&iatheApril2006refere
6、ncetoChjnesecharacteristicsAbstractUptotheendof2004.ChinahaspoisedusthenationboastingthemostfranchisingsystemsJE1・classification:I。1(2,100)globally.Plus,basedonthesurveyreleasedbyChinaChainStore&FranchiseKeywo.rds:Franchising;Home...imprService;SWOTMode1As^wiation(CCTA).(hoserapi
7、dlyemergingdomesucfranchisingsystemsarefromrealestateBrokerage.Home-improvementServiceandHairdressing,tliankstotheirtrialandexpansionoverthelastfewyears.ThethesisfocusesontheburgeoningHome-improveniemServicefranchising.Ili?loaddressinternalandexternalsituationfacingHome-improveme
8、ntServiceindustryandthefirms.byadoptingS
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