欢迎来到天天文库
浏览记录
ID:44216304
大小:43.04 KB
页数:14页
时间:2019-10-19
《2019_2020学年高中英语Unit13People单元综合检测1(含解析)北师大版必修5》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、单元综合检测(一)Ⅰ.阅读理解(共15小题;每小题2分,满分30分)AAkioMorita,cofounderoftheSonyCorporation,wasbornonJanuary26th,1921anddiedonOctober3rd,1999inTokyo.Hecreatedoneofthefirsttrulyglobalcompanies.Hisstrategy(策略)wassosuccessfulthatSonywasrecentlychosenasthenumberonebrand
2、namebyAmericanconsumers(消费者),aheadofCocaColaandGeneralElectric.Moritahadacomfortablechildhood.HewastheeldestsonofawealthyfamilyfromNagoya.Hetrainedasaphysicist.Beforehecelebratedhis26thbirthday,hehadstartedhisowncompanywithapartner,MasaruIbuka.In1949
3、thecompanydevelopedrecordingtapeandin1950soldthefirsttaperecorderinJapan.In1957itproducedapocketsizedradioandayearlaterrenameditselfSony.ForthenewnameMrMoritacombinedtheLatinwordforsound,sonus,withtheEnglishexpression“sonnyboy”togiveanimpressionofaco
4、mpanyfullofenergyandyouth.In1960itproducedthefirsttransistortelevisionintheworld.MoritamovedhisfamilytotheUSAin1963.ThishelpedhimtounderstandAmericans,theirmarketandcustoms.Manypeoplebelievethiswasthekeyreasonforhisglobalsuccess.SonylaunchedtheWalkma
5、nin1979afterMoritahadnoticedyoungpeople'sloveofmusic.Moritawasaworkaholic(工作狂),buthewasalsoaplayaholic.Helovedartandmusic,andwasasportsenthusiast.Healsowroteabookinthe1960scalledNeverMindSchoolRecordswhicharguedthatacademic(学术的)achievementsarenotimpo
6、rtantforsuccessinbusiness.HeissurvivedbyhiswifeYoshiko,twosonsandadaughter.【语篇解读】 本文是记叙文。文章主要介绍了索尼公司的联合创始人AkioMorita。1.WhatdoweknowaboutSony?A.IttoppedsomeAmericanbrands.B.IthadalongerhistorythanCocaCola.C.Itfailedtomeetcustomers'satisfaction.D.Ithad
7、fewercustomersthanGeneralElectric.A [细节理解题。由第二段中的“SonywasrecentlychosenasthenumberonebrandnamebyAmericanconsumers...”可知,索尼超越了一些美国品牌。]2.WhydidAkioMoritarenamehiscompanySony?A.Tomakethecompanyappearexciting.B.TobreakintotheAmericanmarket.C.Toadvertiseh
8、isnewproducts.D.Toattractyoungcustomers.A [细节理解题。由第三段中的“togiveanimpressionofacompanyfullofenergyandyouth”可知,AkioMorita把他的公司更名为索尼是为了给人们一种印象:这家公司充满了青春和活力。]3.Whatdoestheunderlinedword“this”inParagraph4referto?A.Morita'sfamily.B.Morita'screativity.C.Amer
此文档下载收益归作者所有