可口可乐分析

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1、1.TodayIamgoingtotalkaboutCoca-ColaCompany.2.Fromtheinternalenvironmentanalysis(内部坏境分析)(Thereare4part)(1)./'tsendobi]Tangibleresourceso有形资源(2)Intangibleresources无形资源(3)Capabilitieskepo'b1ti:]能力(4)Corecompetencies(fkmpit(a)nsi)核心能力3.Andtherearethreepartinthe.:*taendobi]Tangibleresourceso有形资源•F

2、inancialresources财务资源•Physicalresources物质资源•Organizationalresources组织资源2.Financialresources•In2010，theCompanygenerated$9.5billionincashfromoperations,up16percentover2009.2010年现金收入95亿•Itreturned$7.2billiontoshareownersbyrepurchasing(回购)$3.1billioninCompanystockandpaying$4.1billiontoshareowners

3、throughdividends.通过回购股票和发放股利返回给股东共72亿•Infact,theyhaveincreasedtheirannualdividendpaymentsfor49consecutiveyears.(Ithingallovertheworld.Cocacolaistheonlycompanycandothis)连续49年股利增长5.•TrademarkCoca-Colavolumeincreased9percent(9%)andSpritevolumeincreased14percent(14%)weaddedmorethan1billion(10亿)in

4、crementalunitcasesofvolumetoourbusinessin2010.2010年增加了十亿的销售量•TrademarkCoca-Cola,accountedfornearly400million(4亿)unitcasesofincrementalvolume,thelargestincrementalgrowthwehaveseensince2007・其屮可口可乐带来了4亿增长6〜7.FromthistablewecanseethatCocaColathelistedcompaniesfi*om07tolOyearsoperatingconditionand

5、itsshareholderreturns.From07yearsto10years,thecompanyearningstorise.（扌艮表图）8.Marketshare:15.5%insparklingbeveragemarket市场份额：15.5%气泡饮料市场9.7%injuicedrinkmarket•Thereisajuicecomefromcokecolanamed,MinuteMaidPulpy（美之源），ThisjuicedrinkwasdevelopedjustfiveyearsagoinChina,anditgrewintoour14thbrandtoach

6、ieveannualretailsalesofmorethan$1billion.（unbelieveable）justfiveyearsoo。。9.Eachyearpeopletodrink89bottlesofCocaColabeverageeg10.TheCoca-ColaCompanyoperatesinmorethan200countriesandmarketsmorethan500brandsand3,500beverageproducts・•AndCoca-Cola,DietCoke,FantaandSpritethesefouraretheworld"topfou

7、rnonalcoholicsparklingbeverage世界四大非酒精饮料：可口可乐，健怡可乐，芬达和雪碧ll.AndwecanseesomeCoca-Cola"sproducts.（可口可乐的产品）Normalcakecole。IthinkmostpeopleseathereincoloudDr。Dairibaodiolikethisone。Dietcoke12.ooSpriteFanta•17...Workingwithournearly300bottlingpartne