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1、教案首页授课内容Chapter5InterculturalBusinessWriting所需课时4学时主要教材或参考资料《跨文化商务交际第二版》高等教育出版社2011年出版教学目标知识目标：1.理解学习跨文化商务写作技巧的重要性；2.通过案例欣赏理解跨文化商务写作的特点；3.掌握跨文化商务写作的基本规则；4.学习跨文化商务沟通相关词汇。能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。德育H标：1.提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际
2、能力；2.激发学生对中西方沟通形式差异的思考。教学重点跨文化商务写作的基本规则和文化因素教学难点如果选择表达信息最合适的书面表达方式教学方法1•多媒体教学2.讨论法3.讲授法4.视频观看教学内容及时间安排Part1TheImportanceofWritinginInterculturalBusiness1学时Part2CulturalConsiderationinPlanningBusinessMessages1学时Part3CulturalConsiderationinOrganizingBusinessMe
3、ssages1学时Part4CulturalConsiderationinFormatandLayoutofBusinessLetters1学时学习指导1.预习本章教学内容并完成课前学习任务；2.复习并掌握本章相关理论知识；3.通过相关练习题巩固知识；4.通过商务对话练习和案例分析进一步理解本章理论与知识。作业及思考题Preview：PreviewingthenextPart.OralPractice：Practicingaconversationoninterculturalbusinesscommunica
4、tion・教研室审阅意见同意上述安排。教研室主任签字：200年月教学程序教学的基本内容⑴时间安排教学方法Warm-upActivitiesWhat^swrongwiththefollowingbusinessmessages?1.Youarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.(Court
5、esy)2.Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.(Clarify)*7CPrinciplesinbusinesswriting:Consideration,courtesy,clarify,conciseness,correctness,concreteness,completeness.LTheImportanceofWritinginInterculturalBusiness1.BeAwareoftheImporta
6、nceofWritinginBusinessComparedwithlistening,reading,orspeaking,writingtakestheleastshareofthebusinesshours——around9percent.PercentageofCommunicationTime■WritingSpeaking■Reading■ListeningHowever,ittakesanoticeableshareinICBCfor4reasons:•Comparedtooralcommunic
7、ation,itismoreaccurate,convincing,economicalandefficient•Comparedtooralcommunication,itinvolvemorecreativeeffort•Thetechnologicalrevolutionoverthelastdecadehashadatremendousimpactoninterculturalcommunicationpractices.•Asbusinessesbecomemoreglobal,theyarechal
8、lengedeverydaywithcommunicatingacrossculture.2.BeAwareoftheCulturalDifferencesintheConventionsofBusinessCountryAmericanJapaneseArabCulturalobjectivesProvideinformation;Seekinformation;Offerpropo
