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1、外文文献翻译原文及译文标题:Whenframesalign:TheinterplaybetweenPR,newsmedia,andthepublicintimesofcrisis作者:ToniMeer,PietVerhoeven,HansBeentjes,RensVliegenthart期干Ll:PublicRelationsReview,第40卷,第5期,页码:751-761年份:2014字数:译文5100多字原文Whenframesalign:TheinterplaybetweenPR,newsmedia,andthe
2、publicintimesofcrisisToniMeer,PietVerhoeven,HansBeentjes,RensVliegenthartAbstractThisstudyfocusesontheframe-buildingprocessoforganizational-crisissituationsintheinterplaybetweenthedomainspublicrelations(PR),newsmedia,andthepublic・Thepurposeofthestudyistoinvestigat
3、ewhetherthecrisisframesofthedomainsalignovertime.Toempiricallyanalyzeframealignment,anautomatedsemantic-networkanalysisisintroducedtocompareimplicitframingamongthedomains.Byexaminingpressreleases,newsarticles,andsocial-mediamanifestationsoffourDutchcrisiscases,the
4、dynamiccharacterofcrisisframingbecameapparent.Thestudydocumentstheriseofcrisis-framealignmentamongPR,newsmedia,andthepublicovertime.Afterframealignmentthedomains'discoursesmoveawayfromoneanotherresultinginmorevariationbetweenframes・Thispatternofalignmentisconsider
5、edtobecrisisspecificasanecessitytocollectivelymakesenseofacomplexcrisissituation.Thecollectivesensemakingmightbecrucialtosolveorganizationalcrisesandtoavoiduncontrollablecrisismagnification.Keywords:Crisiscommunication,Framealignment,Collectivesensemaking,Implicit
6、framing,Semantic-networkanalysis,Automated-contentanalysis1.1ntroductionSocietiesarefrequentlyconfrontedwithdisruptiveorganizationalcrisesthathaveasignificantimpact・Becauseorganizationalcrisesarecharacterizedbyarapidsuccessionofemotionalandstressfuleventsincombina
7、tionwithhighmediaattention,theyareoftencomplex(Weick,1988).Moreover,itishardtodecidehowtoactwithoutintensifyingthecrisis,becausesmallincrementaiorganizationalchangescaneasilymagnifyinanuncontrollableway(Seeger,2002;Weick,2001).Inorganizational-crisissituations,com
8、municationisgenerallyacknowledgedtoplayacrucialrole(e.g.,Coombs,2007;Schultz,Kleinnijenhuis,Oegema,Utz,&VanAtteveldt,2012).Crisisresearchisprimarilyappr