策划行业英文

《策划行业英文》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、RefNo.本案特点及市场定位PROJECTFEATURESANDMARKETPOSITIONING一、基本情况BACKGROUND物业名称Name位置Location发展商Developer(s)投资方Investor(s):建筑工程设计Designer(s):总承建商Contactor:物业类型Function项目净用地：总建筑面积Totalarea:建筑层数Numberoffloors:开LI1X0Dateofcommencement:竣工口期Dateofcompletion:二、本案区位特点FEAT

2、URESINGEOGRAPHICALLOCATION三、木案市场定位MARKETPOSITIONING：A^形象定位BrandImages：塑造先锋形象Creatingapioneeringimage：塑造特色形象Creatinganoutstandingimage：突出项11优势HighlightingtheStrengthens：塑造发展商品牌形象BuildingupaPositiveimageofthedeveloper：B、対象定位TargetCustomersC、运作定位OperationalAp

3、proach贰、市场推广策略MARKETINGSTRATEGY一、资金投入策略STRATEGYFORMARKETINGBUDGET：二、媒体广告计划MEDIAPLANNING上述媒体投放策略Z作用与li的Theobjectivesoftheaforementionedstrategy：1.媒体有Suggestedmediaincludes：广告计划AdvertisingPlans：（一）要点KeyApproaches（二）媒体选择MEDIACHOICES1、报纸Newspap

4、ers：中文报纸类ChineseNewspaper：英文报纸类EnglishNewspaper2、杂志Magazines：中文杂志类ChineseMagazines英文杂志类EnglishMagazines（1）开盘CommencementofSales：（2）服务Services：（3）地位Locations：6^路牌及灯箱广告RoadsideBillboards&Lightboxeso7、其他媒体OtherMedia（三）公关及广告实施流程IMPLEMENTATIONPROCESSFORPR&ADVER

5、TISINGA^筹备阶段PreparationStage-ProjectunderConstructiona）大型路牌广告LargeScaleBillboards-机场路、项目周边或人流集中地区b）直投宣传小册子DirectMailingPamphletsc）匸地围板设计及展示中心设计PlanningofShowRoomandSignboardsatProjectSited）宣传海报Posterse）Logo及各平面广告设GraphicDesignsandLogoDesignsf）发请柬及邀请信设计Desi

6、gnsandDistributionofInvitationCardsg）宣传刊物及纪念品PromotionBrochuresandSouvenirsh）举办开幕典礼及新闻发布会OpeningCeremonyandPressConferencei）报章及杂志缮稿PressReleasesj）电视宣传片及光盘制作TVCommercialandCD-ROMProductionk）扌艮刊、杂志丿'•告AdvertisementPlacementsinNewspapersandMagazinesl）推介会及展销会设

7、计ExhibitionandProjectPromotionSeminarsB.111期阶段MarketingStage-ProjectSalesSupporta.报刊杂志缮稿及广告发布PressReleaseandAdvertisingPlacementb.电视宣传及光盘派发BroadcastsofTVCommercialsandDistributionofCD-ROMc.宣传单张及派发DistributionofPromotionPamphletsd.请柬及邀请信寄发DistributionofInvi

8、tationCardse.租售中心及围板建造ConstructionofShowRoomsandSignboardsattheProjectSitef.展览会场制作（广告牌及挂旗）Exhibitionsg.国内客户推介会ProjectPromotionSeminarsforDomesticclientsh.国内外电台宣传广告发布ReleasesofAdvertisementsinRadioStationswith