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ID:47652421
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页数:4页
时间:2019-10-16
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1、RefNo."Propertydevelopmentprojectsoftenhavetodealwithvariouskindsofsupplierssuchasprinting,design,andinteriordesigns・Ourteamhasextensiveexperiencesinmanagingandcoordinatingthesedifferentworksandensuringthequalitydelivered."“成功的传宣和市务推广,首要能确定到Fl标市场所在,并配合无限
2、创意和严谨计划直趋目标。以我们的经验、能力和魄力,绝对能做到!”“Asuccessfulmarketingplanshouldidentifytherighttargetmarket,bedeliveredunderstrictplanningandbrilliantcreativity.Withourexperiences,expertiseandpassions,wecanmakeit!”“赫杰斯多年来与香港和国内媒体关系密切,在房地产项目上,我们集思广益,向发展商捉出最冇效的推广方法,争取最冇利的
3、媒体价格,发挥传媒的力量,为项冃得到最佳效果异"HertzMediahasmaintainedcloserelationshipwithmediainHongKongandChina.Wewillpulltogethertop-notchintelligencetoprovidethebestmarketingplan,themostfavorablemediaprices,andthemostforcefulstrategytoourpropertyclients^“丰富的专业知识、严谨的工作态度,让
4、创新团队各尽其才,为我们的客户提供最优质的服务。"“Weprovidehighestqualityservicestoourclients,withourprofessionalknowledge,seriousattitudeandbestcreativeteam."(2)媒体策划主任MediaPlanningDirectors三、其他工作配合要点SUPPORTINGFUNCTIONS卩顾问服务费PRINCIPLESANDSCALEOFCONSULTANTFEES1、顾问服务期Consultancys
5、ervicecoverage:2、计酬原贝ljChargingPrinciple:■宣传推广工作配合重点ExecutionSchedule:时间/阶段Time/Phases工作重点Items前期FirstStage第1・3个刀FirsttoThirdMonth市场定位MarketPositioning案名ProjectName&Logo总体宣传计划OverallPromotionPlans总体公关计划OverallPRPlans᠊
6、8;制订预算、支出机制BudgetingandPaymentMechanism宣传品制作ProductionofPromotionMaterials第一期宣传执行Executionof1stStagePromotion公关.1•作开展CommencementofPRServices商场策划分析建议(含图解)中期SecondStage第4・9个月FourthtoNinthMonth公关工作PRservices笫
7、二期宣传执行ExecutionofSecondStagePromotion笫三期宣传筹备与展开PreparationofThirdStagePromotion市场调整与研究MarketSurveyandMarketingPlanAdjustments后期ThirdStage第10・12个月TenthtoTwelveMonth᠊&宣传推广与促销PromotionandSalesCampaigns公关工作PR五、发展商须提供之资料清单:【附件一】IN
8、FORMATIONTOBEPROVIDEDBYDEVELOPER(ATTACHMENT2)1)项目中英文地址(addressoftheproject,bothinChineseandEnglish)2)土地使用年期(AuthorizedYearsofLandUse)3)土地面积(AreaoftheSite)4)土地用途(LandUse)5)发展商(国內公司)屮英文名称(Titleofthedevelopers[localcompanies]
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