商务英语谈判unit1NegotiationPreparations

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1、Unit1NegotiationPreparationsUnit1NegotiationPreparationsI.WarmUpWorkinpairswiththefollowingsituationYouareaclerkinaresearchfirm,andnowyouaredemonstratingyourresearchreport,whichhasincludedsomeofthepreliminaryfindings,toyourcustomer.Heisverysatisfiedwithwhatyouhavedone

2、.Thenyoudiscussaplanforthenextstep.Unit1NegotiationPreparationsII.WordsandExpressionsconfidential:秘密的，机密的commitment:承诺，保证，义务implement:实施，执行profound:深入的，深远的knowledge:了解inspect:调查franchise:特许专营权entrust:信赖，委托discretionary:随意的，可支配的Unit1NegotiationPreparationsIII.UsefulSen

3、tences1.Marketresearchisactuallyananalysisofaspecificmarketforaparticularproduct.2.Weforecastthatthemarketforthiskindofproductwilldeclinerapidlyinthenextseveralyears.3.Toconclude,eventhoughourtargetaudienceisclearlydefined,introducinganewproductisalwaysagamble.4.Wehav

4、etorunthemarkettestfortwomonths.Unit1NegotiationPreparations5.I'mverypleasedtobeheretogiveaverybriefoverviewofourmarketingresearch.6.Thetabledemonstratesthevariousattitudesamongdifferentagegroupstoourbeverage.7.Ourmainpurposeistogatherconsumerattitudetowardthenewpacka

5、ging.8.Thenumberswehaveshowthat20%saidtheylogontotheinterneteverynightforatleasttwohours.9.Whoarethecustomers?Whatquantityandqualitydotheywant?Unit1NegotiationPreparations10.Thefirmunderinquiryenjoysahighreputationinthebusinesscirclesfortheirpunctualityinmeetingobliga

6、tions.11.Asthisisthecase,wedeemitratheradvisableforyoutorefrainfromhavingrelationswiththatcompany.12.Asfarasweknow,theyaresoundenough,butwehavenocertainknowledgeoftheirtruefinancialposition.13.Wejustknowlittleaboutyourcompany.Wouldyoumindtellingusyourregularbankinorde

7、rthatwecouldgetacquaintedwithyoucompany?Unit1NegotiationPreparations14.Businessnegotiationsareconductedinthefollowingfourphases:thepreparationphase,theopeningphase,thebargainingphase,andtheclosingphase.15.Thepre-negotiationstagestartsfromthefirstcontactbetweenthetwosi

8、deswhoseinterestindoingbusinesswitheachotherisshown.Fromthisstageon,bothsidesbegintounderstandeachother'sneeds,declarevalues