商务英语综合教程(上册)Unit4MultinationalCorporations

商务英语综合教程(上册)Unit4MultinationalCorporations

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1、UnitFourMultinationalCorporationsIntroductionWiththedevelopmentofinternationaltrade,multinationalcorporationshavebecomethemainformofcompaniesindifferentcountries.Theyhaveplayedmoreandmoreimportantroleinourbusinesslives.TextExercisesRelatedTechnicalTermsGrammar1Internationa

2、lbusiness,inthesenseoftradeacrossfrontiers,hasexistedforthousandsofyears.ButinthedecadessinceWorldWarII,therehasbeenaburgeoningofinternationalbusinessactivityonanunprecedentedscale,andthishasrepresentedasignificantchange,notmerelyintermsofscale,butofthenatureoftheactivity.

3、Text2IntheearlydecadesfollowingWorldWarII,themostobviousphenomenonwasthechangeinemphasisfromexportingtolocalassemblyormanufacture.BeforeWorldWarIItherewerealreadyanumberofcompanieswhichwouldbedescribedasmultinationals,inthesensethattheymanufacturedindifferentpartsoftheworl

4、d.Theywere,however,comparativelysmallinnumberandscale.ThefirststepintheinternationalizationofbusinessaftertheWarwassimplyaveryrapidgrowthinfairlytraditionalterms,inthesensethatmoreandmorecompaniesinonedevelopedcountrysetuptheirown,orboughtoverexisting,manufacturingfaciliti

5、esinothercountries.Text3Asdevelopmentofsuchbusinessactivitiesgrewrapidly,theyhadnotonlybeenvariouslydefinedindifferentstudies,butlabeledwithdifferentnames.Amongthemostcommontermsusedtorefertothemultinationalbusinessfirmare:theMultinationalCorporation(MNC),theMultinationalE

6、nterprise(MNE)andtheTransnationalCorporation(TNC),thelastbeingthetermcommonlyemployedbyagenciesoftheUnitedNations.Toavoidmisunderstandingandconfusion,aformaldefinitionhasbeenarrivedat.TextFormalDefinitions4Amultinationalenterpriseshallbedefinedasabusinessorganizationwhicho

7、wns(whetherwhollyorpartly),controlsandmanagesassets,oftenincludingproductiveresources,inmorethanonecountry,throughitsmembercompaniesincorporatedseparatelyineachofthesecountries.Eachmembercompanyisknownasamultinationalcorporation.EachMNCispurportedtorepresentcertaininterest

8、s(ortofulfillcertaingoals)ofthemultinationalenterpriseandislinkedtooneanotherwithintheorg

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