资源描述：
《乔布斯和苹果故事》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Whatwilloccurtoyouwhenyoulookattheapples?FreshHealthyHaveabiteNewtonSweetorsourAnimateHowaboutthisapple?Apple-InsideSoulThestoryofAppleandSteveJobsChildhoodBornin1955inGreenBay,WisconsinPutupforadoptionaweekafterbirthAdoptionwasfinalizedundertheconditionthatStevenwouldattendcollegeEd
2、ucationGraduatedhighschoolin1972EnrolledinReedCollegeinOregon,studiedPoetry,Literature,andPhysicsAfteronesemester,JobsdroppedoutofschoolSleptonhisfriendsdormroomflooranddroppedinonclassesofinterestLoveForElectronicJobsmetSteveWozniakshortlyaftertheybothleftschoolwhileworkingforHewlet
3、t-Packard(惠普）“Woz”wasanincrediblytalentedengineer,especiallyinelectronicgadgetsWhiledevelopinga“bluebox”device,JobsconvincedWoztosellittoBerkeleystudents.SteveJobsTheBeginningsofAppleAfterspendingtimeinIndiain1974,JobsreturnedtoAmericaSteveJobs,SteveWozniakAndRonaldGeraldWaynein1976.
4、AppleIin1976,AppleIIin1977,SteppedintopositivegrowthLeaveApple1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsellApple.AfterthefailureoftheAppleIIIandLisa,JobsbuiltTheMacintoshtocompetewiththeIBMPC.AssalesoftheMacintoshtookoff,CEOJohnSculleythoughtthatJobs
5、washurtingApple’ssuccess,andgraduallyforcedJobstoleave.NeXTAndPixarAppledidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesign.NeXT’sagreatsuccesswithitbeautifuldesignThelateMacOXoperatingsystemisbasedonNeXTBackToAppleHeavyDebt，UnderDeficitLackofinnova
6、tionNocorebusinessSeverecompetition:MS,HP$1WhereshouldAppleheadfor?WhatwillthenewAppleCEOdo?ReformInAppleManagementStructureRebuildingCuttingTheUnneccessaryBusinessInnovationAndDesignOriedtalConcernOnTheUserExperienceNewBeginningOfApple2001,ApplelaunchediPodANewTimeForMusicTensofmill
7、ioniPodsoldallaroundthewoldItunesstorebecomethelargestonlinemusicstoreLeadanewwayofmusicindustryRe-DefineThePhone2007,ApplelaunchediPhone2010,morethan50,000,000iPhonewassoldAppStoreisthelargestOnlineAppmarketLeadingpeopletoatimewithsimple-smartcommunicationandentertaimentLivingWithou
8、tPC2010,Appl
