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1、Apple-InsideSoulThestoryofAppleandSteveJobsChildhoodBornin1955inGreenBay,WisconsinPutupforadoptionaweekafterbirthAdoptionwasfinalizedundertheconditionthatStevenwouldattendcollegeEducationGraduatedhighschoolin1972EnrolledinReedCollegeinOregon,studiedPoetry,Literature,andPhysicsAfteronesemester,Job
2、sdroppedoutofschoolSleptonhisfriendsdormroomflooranddroppedinonclassesofinterestLoveForElectronicJobsmetSteveWozniakshortlyaftertheybothleftschoolwhileworkingforHewlett-Packard(惠普）“Woz”wasanincrediblytalentedengineer,especiallyinelectronicgadgetsWhiledevelopinga“bluebox”device,JobsconvincedWoztos
3、ellittoBerkeleystudents.SteveJobsTheBeginningsofAppleAfterspendingtimeinIndiain1974,JobsreturnedtoAmericaSteveJobs,SteveWozniakAndRonaldGeraldWaynein1976.AppleIin1976,AppleIIin1977,SteppedintopositivegrowthLeaveApple1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsellAp
4、ple.AfterthefailureoftheAppleIIIandLisa,JobsbuiltTheMacintoshtocompetewiththeIBMPC.AssalesoftheMacintoshtookoff,CEOJohnSculleythoughtthatJobswashurtingApple’ssuccess,andgraduallyforcedJobstoleave.NeXTAndPixarAppledidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesi
5、gn.NeXT’sagreatsuccesswithitbeautifuldesignThelateMacOXoperatingsystemisbasedonNeXTStevepurchasedPixarin1985for$10Million10yearslater,itbecomeacompanyof$1BillionOnJanuary24th,2006,DisneyboughtoutPixarfor$7.4billionBackToAppleHeavyDebt，UnderDeficitLackofinnovationNocorebusinessSeverecompetition:MS
6、,HP$1WhereshouldAppleheadfor?WhatwillthenewAppleCEOdo?ReformInAppleManagementStructureRebuildingCuttingTheUnneccessaryBusinessInnovationAndDesignOriedtalConcernOnTheUserExperienceNewBeginningOfApple2001,ApplelaunchediPodANewTimeForMusicTensofmillioniPodsoldallaroundthewoldItunesstorebecomethelarg
7、estonlinemusicstoreLeadanewwayofmusicindustryRe-DefineThePhone2007,ApplelaunchediPhone2010,morethan50,000,000iPhonewassoldAppStoreisthelargestOnlineAppmarketLeadingpeopletoatimewithsimple-smartcommunicationandentertaim
