中国无线营销发展论坛演讲稿

《中国无线营销发展论坛演讲稿》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、OverviewandTrendofMobileMarketinginChinaJoshuaMaaMadhouseInc.China’sLargestandMostIntelligentMobileAdNetworkApril2010In2009,MobileInternetUsagehasContinuedtoGrow…Mobilephoneusers640mmInternetMobileInternet118mmTotal:298mmMobilephoneusers750mmInternetMobileInternet233mmTotal:384mmNetincreaseintotal

2、mobileusers:110mmNetincreaseininternet(inc.mobile):86mmNetincreaseinmobileinternetusers:115mmSource:CNNIC,31Dec2008Source:CNNIC,31Dec2009Mobilewebusersarehighlyactive,withalmost71%ofusersusingthemobileweb5-7times/week……and78%ofusersvisit3ormoremobilesitespervisitSampledescription：N=36286；Basedonrese

3、archon15mainmobileportalsinJuneandJuly2009…WithaBroaderGroupofPeopleUsingtheMobileInternet…Almost2xincreaseinmobileinternetusersover25andthosemakingfromRMB2,000tooverRMB5,000from2008to2009Source:iResearch2009Source:iResearch2009100%100%Total:73mm155mm73mm155mm26%74%43%57%15%85%28%72%MobileInternetUs

4、erAnalysisSource:iResearch2009Sampledescription：N=36286；Basedonresearchon15mainmobileportalsinJuneandJuly2009MobileInternetUserAnalysisSource:iResearch2009Sampledescription：N=36286；Basedonresearchon15mainmobileportalsinJuneandJuly2009MobileInternetUserAnalysisSource:iResearch2009Sampledescription：N=

5、36286；Basedonresearchon15mainmobileportalsinJuneandJuly2009China3GDevelopLandscapeSource:ChinaMobile,ChinaUnicomIRrelease,MIITdatareleaseAfterChinaUnicom’sWCDMA3GnetworkcommerciallylaunchedinOctober2009,China3Gsubscribersamounthasbeenshowingarapidgrowthtrend.MobileContentDeliveryCapacityBoomsin3GNet

6、workMMSAds2/2.5Gnetwork3GnetworkRingBackToneAdsSMSAdsMobileinternetbannerAdsMobileinternettextlinkAdsSearchengineAdsBluetoothFlashAdsVideoAds3GAppAdsMobilein-gameAdsKeywordsAdsMobileSNSLocationbaseAdsMobileMicroblogSMS/MMS2.0MobileIM…CarriersareAggressivelyPromotingMobileInternet…Loweringofdatatarif

7、fs:ChinaMobileincreasedtheamountofdataprovidedinmobileinternetplanswhilekeepingtariffsfixedin2009,andtodate,feeshavebeenfurtherloweredbyGuangdongChinaMobileandotherprovinciallevelcarriers.FromDecember