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1、从微博与传统博客的差异中浅谈微博营销Fromthediffereneebetweenmicro-blogandthetraditionalblog,micro-blogmarketing.Txtmakespeoplemissdeath,itisthesupremestateofmurder,eventheforensicexpertcannotidentifythecauseofdeathTalkingaboutmicro-blogmarketingfromthedifferencebetweenmicro-blogandtradi
2、tionalblogMicro-blog'sfierydegreeisobvioustoeveryone,Sina,NetEaseandotherlargeportalshaveopenedmicro-blogplatform,Tencentalsoofficiallyannouncedafewdaysagotojointhecamp.Thepotentialformicro-blog'sfutureisenormous,sothateveryoneisgoingtotrytogetasliceofthebigbusinessopp
3、ortunity.Daretoeatthefirstcrabe-commercenetworkalsowantonlyusethisopportunitytospreadthesite・Asaresult,websitepromotionhasspawnedanewway:micro-blogpromotion.Micro-blogwiththetraditionalblog.Butifthedifferentapproachesbutequallysatisfactoryresults,methodsandtechniquesof
4、blogpromotionmechanicallyinmicro-blogpromotionisnotdesirable,afterall,thenatureisdifferent・Firstofall,thecontent,form,releasethresholdisdifferent.Blogpromotionisbasedoncontentvalue,andthequalityofcontentdeterminesitspromotioneffect・Whilemicro-blogcontentfocusesoninstan
5、tmessaging,wordcountdeterminesthestreamliningofcontent,thusreducingthethresholdforcontentpublishing,increasingthefrequencyofuserstoupdatemicro-blog・Secondly,themodeofcommunicationisdifferentfromthechannelofpublication.Blogpromotionmainlyadoptsonetomanymodesofcommunicat
6、ion,andmicro-blognotonlyhasonetomanymodesofcommunication,butalsohasmanycombinationsofonetoone,manytoone,manytomany.Onthepublishingchannel,blogsaremainlyspreadbycomputers,andaccessblogsthroughWebpages・Inaddition,browsingthroughWapmobilephonepagesthroughmobiledevicesisal
7、sooneoftheformsofaccess・Andmeager,anytime,anywherewithmobilephonestoreleaseinformation,message,onthisbasistoenlargetheusepotentialofmobilephoneusers・Thirdly,timelinessandinteractionaredifferent・Inthisregard,micro-blogisbetterthanthetraditionalblog・Micro-blog'spractical
8、disseminationisfaster,theimmediacyisverystrong,andthefrequencyofupdatingfrequencyisinteractive・Thetraditionalblogbeca
