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大小:1008.64 KB
页数:32页
时间:2019-10-08
《International Business Chapter 11》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Chapter11InternationalStrategyandOrganizationDefinecorecompetencyandvalue-chainanalysisExplainmultinationalandglobalstrategiesDescribethefourcorporate-levelstrategiesDiscussthethreebusiness-levelstrategiesIdentifywhatinfluencesorganizationalstructureDescribeeachtypeofinternation
2、alorganizationalstructureChapterobjectiveChapter11-2PlanningIdentifyingandselectingobjectivesanddecidinghowtoachievethoseobjectivesStrategySetofplannedactionsthatmanagerstaketohelpacompanymeetitsobjectivesPlanningandStrategyChapter11-3Firmsmustdeterminewhatproductstoproduce,wher
3、etoproducethem,andwhereandhowtomarketthem.StrategyFormulationStrategyformulationpermitsmanagerstostepbackfromday-to-dayactivitiesandgetafreshperspectiveonthecurrentandfuturedirectionofthecompanyanditsindustry.InternationalStrategyChapter11-4StrategyFormulationProcessStage1Stage2
4、Stage3IdentifyMissionandGoalsIdentifyCoreCompetencyandValue-CreatingActiveDefinethebusinessDefineMainObjectiveAnalyzeFirm’sUniqueAbilitiesAnalyzeFirm’sPrimaryActivitiesAnalyzeFirm’sSupportActivitiesAnalyzeNationalandInternationalBusinessEnvironmentFormulateStrategySelectMultinat
5、ionalorGlobalStrategyFormulateCorporate-LevelStrategyFormulateBusiness-LevelStrategiesFormulateDepartment-LevelStrategiesChapter11-5Missionstatement:writtenstatementofwhyacompanyexistsandwhatitplanstoaccomplishMissionstatementsoftendescribehowacompany’soperationsaffectstakeholde
6、rs—allparties,rangingfromsuppliersandemployeestostockholdersandconsumers,affectedbyacompany’sactivities.ManagersmustdefineglobalobjectivesIdentifyMissionandGoalsChapter11-6SpecialabilityofacompanythatcompetitorsfindextremelydifficultorimpossibletoequalCoordinationofmultipleskill
7、sLengthyperiodtodevelopDifficulttoteachValue-ChainAnalysisProcessofdividingcompany’sactivitiesintoprimaryandsupportactivitiesandidentifythosethatcreatevalueforcustomers.IdentifyCoreCompetencyValue-ChainAnalysisChapter11-7ValueChainComponentsPrimaryactivitiesFirminfrastructureHu
8、manresourcemanagementTechnologydevelopmentProcu
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