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1、InternationalBusinessMasterThesisNo2003:48HUMANRESOURCEMANAGEMENT–THEKEYTOSUCCESSINEMERGINGMARKETS?-THECASEOFLINDEXMalinNilsson&AnnaWibergGraduateBusinessSchoolSchoolofEconomicsandCommercialLawG.teborgUniversityISSN1403-851XPrintedbyElandersNovumABSTRACTGlobalisationandincreased
2、competitionhasforcedMNCstocutcosts,increaseefficiencyandreachcompetitiveadvantagebymovingoutoperationsandfunctionstoemergingmarkets.Chinaisagoodexampleofanemergingmarketthatrecentlyhasreceivedgrowingattention.However,inorderforaMNCtobesuccessful,theneedtohandlepeoplefromdifferen
3、tculturesbecomesavitalissuetograsp.Consequently,theareaofHumanResourceManagement(HRM)andInternationalHumanResourceManagement(IHRM),emphasisingacompany’sneedtolookafteritshumanresources,developthem,motivatethemandmakethemgrowinordertobeefficientbecomesvital.ThetopicofIHRMhasrecei
4、vedgreatacademicattention,andissaidtobecriticalforthesuccessoffirmsoperatingontheglobalarena.Arguable,effectiveIHRMissaidtomakethedifferencebetweensurvivalandextinction.Additionally,nationalcultureasaninfluencerupontheareaofHRMmaybecomeessentialtounderstand.Weaddresstheareaofhow
5、SwedishMNCsshouldmanagetheareaofHRMwhenoperatinginemergingmarkets.ChinaservesasanexampleofanemergingmarketandLindex,theassigner,servesasanexampleofaSwedishMNC.Additionally,IKEAandEricssonareusedasreferencecompaniesinordertogainahigherlevelofunderstanding.Theaimistoincreasethekno
6、wledgewithintheareaofHRMandIHRMandprovidevaluablerecommendationstoLindex.KeyWords:China,HRM,IHRM,Lindex,IKEA,Ericsson,NationalcultureACKNOWLEDGEMENTDuetoourknowledgeandstudiesattheGraduateBusinessSchoolofGothenburgSchoolofEconomicsandCommercialLaw,webecamegreatlyinterestedinthea
7、reaHumanResourceManagementlinkedtoInternationalBusiness.Wehavethereforechosentofocusuponthisinourthesis.Wewouldliketoexpressourgratitudetoanumberofpeoplewhohavecontributedtothisthesis.Firstly,wewouldliketothankPeterAndersson,CFOofLindexforhisinspirationandsupportthroughoutthewor
8、kingprocess.Secondly,wewouldliketothankallthere
