国际商务英语2

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1、复习题PartIReadandMatch(10*2'=20‘)MatchthefollowingtermswiththeirChineseequivalents.a.市场定位b.推销技巧c.公司宣传d.产品包装e.日标受众f.成本加利润模式g.营销传播h.贸易量i.营销活动j.理想的（公司）形象()1.targetaudience()2.marketpositioning()3."cost-plus-profif5formula()4.marketingcampaign()5.marketingcomm

2、unication()6.tradingvolume()7.publicity()8.desiredimage()9.productpackage()10.salespitchesPartIIChoosethebestanswerforeachofthefollowingquestions(10*2,=20,)1Linthesedayshigh•it'softendifficultforyoungpeopletofindajob・A.disemploymentB・imemploymentC.unempl

3、oymentD.inemployment12.Beforeyougetajob,youusuallyhavetogofora(n),whenyouwillbeaskedalotofquestionsaboutyoursuitabilityforthejob.A-questioningB・interrogationC・discussionD.interview13.A:Whatdoyoudo?B:Pmateacher,Iteachinprimaryschool.A.forajobB.formoneyC・f

4、oralivingD・forlife14.Recentyearshaveseenanincreasethenumberofcustomersfromoverseasmarkets.A.inB.onC.forD.by15.Ifyouthinkourproductisappropriatetoyourrequirements,pleaseplaceanorderusatonce・A.toB.fromC.forD.with16.Weshallmakeyouourmostcompetitivequotation

5、yourspecificinquiry.A.assoonasreceiptofB.uponreceiptofC・immediatelyreceiptofD・inreceiptof17.Wewillcertainlyacceptyourpricequotedyoucanmakea3%reduction.A.讦B.unlessC.exceptthatD・yet18.Weregretthatwehaven'tyetheardanynewsfi*omyouabouttheL/Cwhichusbytheendof

6、lastmonth.C.hasreachedD.hadreached13.Astoyourspecificquestions,wewishtoanswer:A.asfollowingB.asfollowsC・inthefollowingD.asfollow14.Beforeyoumakeanoffer,youshouldpayattentiontothesupplyanddemandsituationofthelineofgoodsontheworldmarket.Whensupplyexceedsde

7、mand,youshouldmakeyourprice;whensupplylagsbehinddemand,youcanmakeyourprice・A.lowerhigherB.higherlowerC・morelessD.lessmorePartIIIReadingComprehension(10*3'=3(F)(A)Ourenvironmentisgettingworseandworsewiththeincreaseoftheworldpopulation,whichaffectstheenvir

8、onmentintwoways.Firstly,thelimitedenergyresourceswillbeusedupmuchfaster.Secondly,theincreasingpopulationcreatesmorepollution,anothersevereproblemthatneedstobesolved.Bothproblemsarelong-termonesbecauseactionstakennowshowthe