资源描述：
《中小企业的沟通与服务创新外文文献翻译》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、外文文献翻译原文及译文标题：CommunicationandServiceInnovationinSmallandMediumEnterprises(SMEs)作者:ZuraidaHaniZulkeplia：NorlenaHasnan,ShahimiMohtar期干H：Procedia・SocialandBehavioralSciences，第211卷,第1期，pp:437-441年份：2015字数：译文3019字原文CommunicationandServiceInnovationinSmallandMediumEnterprises(SMEs)ZuraidaH
2、aniZulkeplia,NorlenaHasnan,ShahimiMohtarSchoolofTechnologyManagementandLogistics,UniversitiUtaraMalaysia,06010,Kedah,MalaysiabUniversitiUtaraMalaysiaKualaLumpur,50300,KualaLumpur,MalaysiaAbstractServiceinnovationisaneworimprovedserviceproductorserviceprocessthatisbasedontechnology.InM
3、alaysia,serviceinnovationisrecognizedasthemaindriverswhocontributetoeconomicgrowthofthecountry.Thediscussionhasnotexplicitlyprovidedastructuralconnectionbetweencommunicationandserviceinnovation.Manyconsideredcommunicationunderpinnedtheorganizationalvaluesandculturethatleadfortheinnova
4、tion,yetitstillunclearandmoreexplorationrequired.Therefore,thispaperattemptstoprovideadetaileddiscussionontheinfluenceofcommunicationonserviceinnovationandtheconstraintintheimplementationofserviceinnovationinSMEsKeywords:Serviceinnovation;smallandmediumenterprises;communication;techno
5、logy;economicgrowth1.IntroductionOverthepastdecade,serviceeconomyhasbeengrowingrapidlyandmayleadtoanincreaseinemployment,competitiveness,innovationandeconomicgrowth(Hauknes,1998;Tether,2005)・Servicesareprovidedinalltypesofbusiness,rangingfromSMEs,jointventures,consultingfirms,internet
6、services,transport,tourism,socialwelfare,telecommunicationservicesandothers・InMalaysia,serviceinnovationisrecognizedasthemaindriversthatcontributetovaluecreation,economicgrowthandsocialwelfareofthecountryandaremainlyfocusedonSMEsbecauseofthecriticalinfluenceoftheseindustriesonGDPs.Thi
7、sinfluencecreatestremendouspotentialforgrowthandprofitability(Lin&Hsieh,2011;Rust&Miu,2006).SMEsparticipationinservicesinnovationindirectlypositiveimpactinimprovinginnovation,productivityandpromoteshealthycompetitionwithintheorganizationandenablesthecompanytoattractnewcustomers,retain
8、exist
