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1、5筋注別“骂煤20090=464S牆20092-1460公司简介横向比较纵向分析专题分析Note:inthistoprovideallofthefinancialstatements,allisbasedonU.S.generallyacceptedaccountingprinciples(theAmericangeneralaccountingstandards)thestatementsofthedataisbasedon2007-2011bythemanagementofthecompanyandtoestimateof
2、composition,theestimateisbasedoncunenteventsandmanagementofthecompanyinthefutureispossibleactiontotheconclusionallcontentisonlyforreference・R&G公司简介公司缔：宝洁饲外文名称：Procter&Gamble简称P&G总部踰美国俄娥H
3、辛辛勰威立时恥1837年美容美发「居家护理魏離關笊事长-麦容博公司性质：公司口号：年营峽肛数:to：股份制宝洁公司，优质噩83.50300百万美元（2008年
4、）110.000A麦訓England^immigrationWILLIAMwaveg(WILLIAMPROCTER)intheUnitedStatesinCincinnati(Cincinnati)engagedinthemanufactureofcandlebusinessatthesametime,IrishimmigrantsJAMESGanBao(JAMESGAMBLE)inthecityalsolearningmanufacturingcandleslatertheyhappenedtomarrythetwosist
5、ers,theyfather-in-lawpersuadedtwoson-in-lawbecomepartnersonApril12,1837,theybegantocommonproductionsalessoapandcandlesonAugust22,twopartyinvested3596.47dollarseach,formalestablishmentcooperationrelations,andintheOctober31,thepartnershipcontractsigned,establishedinCi
6、ncinnatiinp&g(PROCTER&GAMBLE,withtwopartnersname)officesover横向比较(―)宝洁与同行业公司的销售额的规模比较。露华浓1293宝洁金佰利高露洁雅芳雅诗兰科博卡尔福公司黛79029188161489910102732323631434销售额比较□系列1100000800006000040000200000Wecanseethattheindustry,p&gsalesperformanceinfarahead,themaleaccordingtothetoppositio
7、n,othercompaniescanonlycreditingitssalesof$790.29billion,visiblecompanysize,belongtolargecompany(largecompaniesaccountfor16%ofthewholecompanynumber)宝洁与同行业其他公司净利润率的对比。宝洁金佰利高露洁雅芳雅诗兰科博黛17.00%8.80%13.90%6.50%3.00%-29.70卡尔福公司露华浓16.40%4.10%20.00%10.00%0.00%-10.00%-20.00%-
8、30.00%-40.00%DozIzDZa.ztH.□□系列1%Highernetprofitmarginisasupercompanyofthemaincharacteristicsand,apparently,of17.00%highprofitmarginsthatisworthyofthelargestdailyconsumergoodsp&gcompany'sthrone,andalsoinacertainextentthatwiththebrandmanagementoftheworld'smostprestigi
9、ousp&g，inthemanagementperformancehasoutstandingplace纵向分析netsales2010年2009年2008年2007年2006年2005年$78,938$76,694$83,503$76,476$68,222$56,741»1
