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1、Doyouknowthosethebrands?1Company2Brand4Review&StudyContent:3Responsibility&CreateProcter&Gambleisaglobalcompanythatprovidesconsumerproductsintheareasofpharmaceuticals,cleaningsupplies,personalCareandpetsupplies.TheCompanyofP&GP&GinformationCreatedin1837Headquarters,UnitedStat
2、es,OhioCincinnatiCitySalesof51.4billionU.S.dollars(2003-2004fiscalyear)Profit$6,480,000,000(2003-2004fiscalyear)Officeslocatedinover80countriesProductsalesmorethan160countriesTypesoffabricandhomecareproducts,hairandbeauty,Babyandfamilycare,healthcare,foodandbeverageAbout300br
3、andsAbout140,000employeesPresidentandChiefExecutiveOfficerMichaelWeinribP&Gfocusesonfivecorestrengthsrequiredtowinintheconsumerproductsindustry.Wearedesignedtoleadineachoftheseareas.CoreStrengthsConsumerUnderstandingConsumerUnderstandingConsumerUnderstandingConsumerUnderstand
4、ingConsumerUnderstandingConsumerUnderstandingScaleScaleScaleScaleInnovationBrand-BuildingBrand-BuildingGo-to-MarketCapabilitiesleadershipSafeTrustOwnershipintegritysuccessAllOvertheWorldConsumerCompanyConsumeServeContentHappyTideSafeguardRejoiceClairolOlayPampersTideTideTideO
5、urPurposewewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworld'sconsumersandforgenerationstocome.Asaresultconsumerswillrewarduswithleadershipsales,andvaluecreationallowingourpeopleourshareholdersandthecommunitiesinwhichweliveandworktopr
6、osper.Overfourbillionconsumersuseourproductseveryday,sonothingismoreimportanttousthanensuringthesafetyofourproductsforourconsumersandtheenvironment.SustainabilitySustainabilityisaboutensuringabetterqualityoflife,nowandforgenerationstocome.1.sustainability可持续性,n；[sə,stenə'bɪlɪ
7、tɪ]Eg:Workingtowardsenvironmentalsustainability致力于环境的可持续2.pharmaceutical制药的，adj；[,fɑ:mə'sju:tikl]Eg:Thesubjectofdrugsandthepharmaceuticalindustrywasonothermindselsewhere.在别处，关注药物和制药工业的人大有人在。3.innovation改革，n；[,ɪnə'veʃən]Eg:Theinnovationofairtravelduringthiscenturyhasmadethewor
8、ldseemsmaller.本世纪空中旅行的革新使世界似乎变小了。4.shareholder股东，n；['ʃɛr,holdɚ]Eg:Th
