战略管理双语资料

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1、Chapter1StrategicManagementandStrategicCompetitiveness310.1StrategicManagementProcess32.TheRationalModel31・1.2Thecritiqueoftherationalmodel49.3.2TheNewCompetitiveLandscape5(2)TheGlobalizedCompetition51.2.2TcchnologicalChanges51.3TheI/OmodelofAbove-averageRe

2、turns71.4TheResource-basedModelofAbove-averageReturns81.5StrategicIntentandStrategicMission91.6Stakeholders1()1.7OrganizationalStrategists10复习题11Chapter2TheExternalEnvironment:Opportunities,Threats,IndustryEnvironment,andCompetitorAnalysis12ExternalEnvironm

3、entalAnalysis12SegmentsoftheGeneralEnvironment:ThePESTAnalysis13IndustryEnvironmentAnalysis:TheFiveForcesModel14StrategicGroupAnalysis17CompetitorAnalysis17复习题17Chapter3TheInternalEnvironment:Resources,Capabilities,andCoreCompetencies1910.2.1Theimportanceof

4、InternalAnalysis1910.2.2Resources,Capabilities,andCoreCompetencies203.2.1Resources203.2.2Capabilities213.2.3CoreCompetencies223.3StepsinaResource-basedStrategicAnalysis223.4ValueChainAnalysis25复习题26Chapter4Business-LevelStrategy27(7)Customers:Who,What,andHo

5、w273.1Who:Determiningthecustomerstoserve273.2What:Determiningthecustomerneedstosatisfy284・1・3How:Determiningcorecompetenciesnecessarytosatisfycustomers9needs28(8)TypesofBusiness-levelStrategy28(9)CostLeadershipStrategy29(10)DifferentiationStrategy30(11)Focu

6、sStrategies31(12)IntegratedLow-Cost/DifferentiationStrategy32复习题33Chapter5Corporate-LevelStrategy35Corporate-levelStrategyandLevelsofDiversification35ReasonsforDiversification36TechniquesforAnalyzingDiversifiedCompanies'Portfolios36复习题37Chapter6Acquisitiona

7、ndRestructuringStrategies384.1.1ReasonsforAcquisitionsandProblemsinAchievingSuccess384.1.2AttributesofSuccessfulAcquisitions384.1.3Restructuring39复习题39Chapter7InternationalStrategy417.1OpportunitiesandOutcomesofInternationalStrategy417.2InternationalBusines

8、s-levelStrategy43复习题44Chapter8CooperativeStrategy452.1TypesofandReasonsforCooperativeStrategies458.2Business-levelandCorporate-levelCooperativeStrategies46821Business-LevelCooperativeStrategies46Corpor