战略管理（双语）授课计划 for students

《战略管理（双语）授课计划 for students》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、学期授课计划表课程名称：战略管理（双语）11－12学年第1学期上课周次授课序号内容（章节号、课题名称、实验名称）课时数授课方式课外作业备注21IntroductionGroupDivisionCourseoutlineintroduceWhyweneedtolearnstrategy?HOMEWORK:1.SearchtheVRIOmodel,trytoexplainit.2.StudyonthehistoryofAppleInc.,trytoexplainthestrategicfocus2Lecture22Chapter

2、1Whatisstrategyandthestrategicmanagementprocess?1.Caseanalysis:themusicdownloadindustry2.Howtodefinestrategy3.Describethestrategicmanagementprocess4.Whatiscompetitiveadvantage5.Ethicsandstrategy:stockholdersversusstakeholdersHOMEWORK:1.Thereislittleempiricalevidenc

3、ethathavingaformal,writtenmissionstatementimprovesafirm’sperformance.Yetmanyfirmsspendagreatdealoftimeandmoneydevelopingmissionstatements.Why?2.Readingthecase:http://content.businessvalue.com.cn/post/4301.htmlthentrytoanswerthequestion:whatistheStarbucksstrivingfor

4、?2Lecture33BreakforMid-moonfestival2Lecture34Chapter2EvaluatingaFirm’sExternalEnvironment1.UnderstandingaFirm’sGeneralEnvironment2.HowtoevaluateFirmPerformance3.FiveForcesModel:TheoryandApplicationHOMEWORK:1.Governmentpoliciescanhaveasignificantimpactontheaveragepr

5、ofitabilityoffirmsinanindustry.Government,however,isnotincludedasapotentialthreatinthefiveforcesmodel.Shouldthemodelbeexpandedtoincludegovernment(tomakea“sixforces”model)?Ifyes,why?Ifno,whynot?2.TrytoexplainGOMEorSUNING’scompetitionenvironmentwithfiveforcesmodel.2L

6、ecture学期授课计划表课程名称：战略管理（双语）11－12学年第1学期上课周次授课序号内容（章节号、课题名称、实验名称）课时数授课方式课外作业备注45Chapter2EvaluatingaFirm’sExternalEnvironment1.ExplanationofFiveThreats:Howtosurviveinthetoughcompetitionenvironment.2.Industrystructureandenvironmentalopportunities3.Casestudy:MicrosoftGro

7、wsUp(WhyVistalostitsgloryofMicrosoft?)4.Comparetheproductinnovationandprocessinnovation5.OpportunitiesindecliningindustriesHOMEWORK:1.Performafiveforcesanalysisonthefollowingindustries:TextileindustryandPharmaceuticalindustry2.Foreachofthefollowingfirmsidentifyatle

8、asttwocompetitorsandtwocomplimentors:Dell/Boeing/McDonald’s2Lecture46Chapter3EvaluatingaFirm’sInternalCapabilities1.RBVofthefirm2.ExplanationonVR