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页数:7页
时间:2018-11-01
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1、学期授课计划表课程名称:战略管理(双语)11-12学年第1学期上课周次授课序号内容(章节号、课题名称、实验名称)课时数授课方式课外作业备注21IntroductionGroupDivisionCourseoutlineintroduceWhyweneedtolearnstrategy?HOMEWORK:1.SearchtheVRIOmodel,trytoexplainit.2.StudyonthehistoryofAppleInc.,trytoexplainthestrategicfocus2Lecture22Chapter
2、1Whatisstrategyandthestrategicmanagementprocess?1.Caseanalysis:themusicdownloadindustry2.Howtodefinestrategy3.Describethestrategicmanagementprocess4.Whatiscompetitiveadvantage5.Ethicsandstrategy:stockholdersversusstakeholdersHOMEWORK:1.Thereislittleempiricalevidenc
3、ethathavingaformal,writtenmissionstatementimprovesafirm’sperformance.Yetmanyfirmsspendagreatdealoftimeandmoneydevelopingmissionstatements.Why?2.Readingthecase:http://content.businessvalue.com.cn/post/4301.htmlthentrytoanswerthequestion:whatistheStarbucksstrivingfor
4、?2Lecture33BreakforMid-moonfestival2Lecture34Chapter2EvaluatingaFirm’sExternalEnvironment1.UnderstandingaFirm’sGeneralEnvironment2.HowtoevaluateFirmPerformance3.FiveForcesModel:TheoryandApplicationHOMEWORK:1.Governmentpoliciescanhaveasignificantimpactontheaveragepr
5、ofitabilityoffirmsinanindustry.Government,however,isnotincludedasapotentialthreatinthefiveforcesmodel.Shouldthemodelbeexpandedtoincludegovernment(tomakea“sixforces”model)?Ifyes,why?Ifno,whynot?2.TrytoexplainGOMEorSUNING’scompetitionenvironmentwithfiveforcesmodel.2L
6、ecture学期授课计划表课程名称:战略管理(双语)11-12学年第1学期上课周次授课序号内容(章节号、课题名称、实验名称)课时数授课方式课外作业备注45Chapter2EvaluatingaFirm’sExternalEnvironment1.ExplanationofFiveThreats:Howtosurviveinthetoughcompetitionenvironment.2.Industrystructureandenvironmentalopportunities3.Casestudy:MicrosoftGro
7、wsUp(WhyVistalostitsgloryofMicrosoft?)4.Comparetheproductinnovationandprocessinnovation5.OpportunitiesindecliningindustriesHOMEWORK:1.Performafiveforcesanalysisonthefollowingindustries:TextileindustryandPharmaceuticalindustry2.Foreachofthefollowingfirmsidentifyatle
8、asttwocompetitorsandtwocomplimentors:Dell/Boeing/McDonald’s2Lecture46Chapter3EvaluatingaFirm’sInternalCapabilities1.RBVofthefirm2.ExplanationonVR
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