Principles of Marketing 15th Global Edition - TB chapter 19

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1、PrinciplesofMarketing,15eglobal(Kotler/Armstrong)Chapter19TheGlobalMarketplace1)WhichofthefollowingcharacterizesU.S.companiesinthepast?A)Theypaidsignificantattentiontointernationaltrade.B)Theirbiggestmarketswereinothercountries.C)Thehomemarketwasmuchsaferthantheforeignmarket.D)They

2、disregardedpoliticalandlegalrisksoverseas.E)Theyadaptedproductstoforeigncustomerneeds.Answer:CPageRef:553AACSB:DynamicsoftheGlobalEconomySkill:ConceptObjective:19-1Difficulty:Moderate2)Accordingtothetext,whatlocationdoesCoca-Colaconsidera"promisinglong-termgrowthopportunity"?A)Russ

3、iaB)BrazilC)ChinaD)AfricaE)IndiaAnswer:DPageRef:553AACSB:DynamicsoftheGlobalEconomySkill:ConceptObjective:19-1Difficulty:Easy3)Whichofthefollowingismostlikelytobetheconsequenceofincreaseingrowthofglobaltrade?A)Homemarketsbecomericherinopportunities.B)Foreignfirmsexpandaggressivelyi

4、ntonewinternationalmarkets.C)Globalcompetitioniscurbed.D)Industriesbecomesafefromforeigncompetition.E)Domesticcompaniesincreasetheirchancestodominatetheirhomemarkets.Answer:BPageRef:553AACSB:DynamicsoftheGlobalEconomySkill:ConceptObjective:19-1Difficulty:Moderate47Copyright©2014Pea

5、rsonEducation,Inc.4)Firmsthatstayathometoplayitsafe________.A)protectthemselvesfromcompetitionathomeB)gainacompetitiveedgeagainstimportsintheirhomemarketsC)successfullyshieldthemselvesfromforeigncompetitionD)risklosingtheirhomemarketsE)increasetheirchancesofenteringothermarketsAnsw

6、er:DPageRef:553AACSB:DynamicsoftheGlobalEconomySkill:ConceptObjective:19-1Difficulty:Moderate5)Whichofthefollowingisariskassociatedwithinternationaltrade?A)technologicalobsolescenceB)highlyunstablegovernmentsC)marketmonopolizationD)lackoftradebarriersE)currencystagnationAnswer:BPag

7、eRef:553AACSB:DynamicsoftheGlobalEconomySkill:ConceptObjective:19-1Difficulty:Moderate6)A________firmisonethat,byoperatinginmorethanonecountry,gainsmarketing,production,researchanddevelopment,andfinancialadvantagesthatarenotavailabletopurelydomesticcompetitors.A)globalB)domesticC)f

8、ederallycharteredD)directi