Principles of Marketing 15th Global Edition - TB chapter 3

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1、PrinciplesofMarketing,15eglobal(Kotler/Armstrong)Chapter3AnalyzingtheMarketingEnvironment1)Danhasbeendirectedtostudytheactorsclosetoacompanythataffectitsabilitytoserveitscustomers,suchasthecompany,suppliers,marketingintermediaries,customermarkets,competitors,andpublics.Inthisinstance,Danh

2、asbeendirectedtostudythe________ofthecompany.A)macroenvironmentB)microenvironmentC)technologicalenvironmentD)demographicenvironmentE)politicalenvironmentAnswer:BPageRef:66AACSB:AnalyticSkillsSkill:ApplicationObjective:3-1Difficulty:Moderate2)Whichofthefollowingtermsisusedtodescribetheacto

3、rsandforcesoutsidemarketingthataffectmarketingmanagement'sabilitytobuildandmaintainsuccessfulrelationshipswithtargetcustomers?A)marketingenvironmentB)marketingorientationC)strategicplanningD)targetmarketsE)marketingmixAnswer:APageRef:66Skill:ConceptObjective:3-1Difficulty:Easy3)Samhasbeen

4、directedtostudythedemographic,economic,political,andculturalforcesthataffectanorganization.Inthisinstance,Samhasbeendirectedtostudythe________oftheorganization.A)macroenvironmentB)microenvironmentC)internalenvironmentD)marketingmixE)marketingintermediariesAnswer:APageRef:66AACSB:AnalyticS

5、killsSkill:ApplicationObjective:3-1Difficulty:Moderate48Copyright©2014PearsonEducation,Inc.4)Whichofthefollowingisacomponentofafirm'smicroenvironment?A)customerdemographicsB)economicrecessionsC)populationshiftsD)marketingintermediariesE)technologicalchangesAnswer:DPageRef:66Skill:ConceptO

6、bjective:3-1Difficulty:Easy5)Theinterrelateddepartmentswithinacompanythatinfluencemarketingdecisionsformthe________environment.A)culturalB)economicC)internalD)politicalE)technologicalAnswer:CPageRef:67Skill:ConceptObjective:3-1Difficulty:Easy6)________providetheresourcesneededbyacompanyto

7、produceitsgoodsandservices.A)RetailersB)MarketingservicesagenciesC)ResellersD)SuppliersE)FinancialintermediariesAnswer:DSkill:ConceptObjective:3-1Difficulty:Easy48Copyright©2014PearsonEducation,Inc.7)________helpcompaniesstockandmovegoodsfromtheirpointsoforigintothe