Principles of Marketing 15th Global Edition - TB chapter 5

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1、PrinciplesofMarketing,15eglobal(Kotler/Armstrong)Chapter5ConsumerMarketsandConsumerBuyerBehavior1)Alltheindividualsandhouseholdsthatbuyoracquiregoodsandservicesforpersonalconsumptionmakeupthe________.A)consumermarketB)marketofferingC)marketmixD)subcultureE)socialclassAnswer:APageRef:134Skil

2、l:ConceptObjective:5-1Difficulty:Easy2)Whichofthefollowingisamarketingstimuli?A)economicstimuliB)pricestimuliC)technologicalstimuliD)socialstimuliE)culturalstimuliAnswer:BPageRef:134Skill:ConceptObjective:5-1Difficulty:Easy3)Whichofthefollowingisoneoftheotherstimulipresentinabuyer'senvironm

3、entapartfromamarketingstimuli?A)productstimuliB)culturalstimuliC)pricestimuliD)placestimuliE)promotionstimuliAnswer:BSkill:ConceptObjective:5-1Difficulty:Easy46Copyright©2014PearsonEducation,Inc.4)Whichofthefollowingbestdescribesdivisibilityofaninnovationthatinfluencestherateofadoption?A)It

4、isthedegreetowhichtheinnovationisdifficulttounderstand.B)Itisthedegreetowhichtheresultsofusingtheinnovationcanbeobservedordescribedtoothers.C)Itisthedegreetowhichtheinnovationappearssuperiortoexistingproducts.D)Itisthedegreetowhichtheinnovationmaybetriedonalimitedbasis.E)Itisthedegreetowhic

5、htheinnovationfitsthevaluesandexperiencesofpotentialconsumers.Answer:DPageRef:134Skill:ConceptObjective:5-4Difficulty:Easy5)Accordingtothemodelofbuyerbehavior,whichofthefollowingisoneofthetwoprimarypartsofa"buyer'sblackbox"?A)technologicalstimuliB)buyer'sdecisionprocessC)buyer'sspendinghabi

6、tsD)socialstimuliE)promotionstimuliAnswer:BSkill:ConceptObjective:5-1Difficulty:Easy6)MarketingstimuliconsistofthefourPs.WhichofthefollowingisNOToneofthese?A)productB)packagingC)priceD)promotionE)placeAnswer:BPageRef:134Skill:ConceptObjective:5-1Difficulty:Easy46Copyright©2014PearsonEducati

7、on,Inc.7)Whichofthefollowingstatementsistrueofculturalfactorsthatinfluenceconsumerbehavior?A)Culturalinfluencesonbuyingbehaviorareidenticalacrosscountries.B)Socialclassesshowdistinctproductandbrandpreferencesinareassuchasclothingandtravel.C)Subculturesin