Principles of Marketing 15th Global Edition - TB chapter 12

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1、PrinciplesofMarketing,15eglobal(Kotler/Armstrong)Chapter12MarketingChannels:DeliveringCustomerValue1)Thesetsoffirmsthatsupplycompanieswiththerawmaterials,components,parts,information,finances,andexpertiseneededtocreateproductsorservicesareknownas________.A)retailersB)upstreampartnersC

2、)distributorsD)downstreampartnersE)distributionchannelsAnswer:BPageRef:340Skill:ConceptObjective:12-1Difficulty:Easy2)Whichofthefollowingtermsreferstothewholesalersandretailersthatformavitallinkbetweenthefirmanditscustomers?A)factory-supplynetworksB)downstreampartnersC)resourcebanksD)

3、upstreampartnersE)supplychannelsAnswer:BPageRef:340Skill:ConceptObjective:12-1Difficulty:Easy3)Theterm"supplychain"isconsideredlimitedbecauseit________.A)ignoresthemake-and-sellaspectofthemarketB)suggeststhatplanningbeginswithrawmaterialsandfactorycapacityC)takesastep-by-step,linearvi

4、ewofpurchase-production-consumptionactivitiesD)takesasense-and-respondviewofthemarketE)suggeststhatplanningstartswithidentifyingtheneedsoftargetcustomersAnswer:BPageRef:340Skill:ConceptObjective:12-1Difficulty:Moderate44Copyright©2014PearsonEducation,Inc.4)Theterm"demandchain"isconsid

5、eredlimitedbecauseit________.A)advocatesamake-and-sellviewofthemarketthatreliesonaresponsivesupplynetworkB)suggeststhatplanningstartswithrawmaterials,productiveinputs,andfactorycapacityC)takesastep-by-step,linearviewofpurchase-production-consumptionactivitiesD)ignorestheevolutionofthe

6、globalmarketplaceE)overlookstheneedsoftargetcustomersAnswer:CPageRef:340Skill:ConceptObjective:12-1Difficulty:Moderate5)A________ismadeupofthecompany,suppliers,distributors,andcustomerswhopartnerwitheachothertoimprovetheperformanceoftheentiresystem.A)valuedeliverynetworkB)horizontalch

7、annelC)consumerbaseD)productdeliverynetworkE)productlineAnswer:APageRef:341Skill:ConceptObjective:12-1Difficulty:Easy6)A________isasetofinterdependentorganizationsthathelpmakeaproductorserviceavailableforuseorconsumptionbytheconsumerorbusinessuser.A)productlineB)productdeliverynetwork

8、C)mar