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1、JournalofPublicHealthAdvanceAccesspublishedJuly27,2009JournalofPublicHealth
2、pp.1-9
3、doi:10.1()93/pubnwd/ixlp(K>6TheimpactofcigarettepackagedesignonperceptionsofriskDavidHammond,CarlaParkinsonDepartmentofHealthStudiesandGcrontologxUniversityofWaterloo,Waterloo,ON,Ca
4、nadaN2I,3GIAddresscorrespondencetoDavidHammond,E-mail:dhammond@uwaterloo.caABSTRACTBackgroundMorethan40countrieshavelawsprohibitingmisleadinginformationfromtobaccopackages,includingthewordslight*,'mild'andlow-tar*・Littleisknownabouttheextenttowhichotherwordsandpack
5、agedesignsprovemisleadingtoconsumers・MethodsAmall-interceptstudywasconductedwithadultsmokers(n%312)andnon-smokers(n%291)inOntario,Canada.Participantsviewedpairsofcigarettepackagesthatdifferedalongasingleattributeandcompletedratingsofperceivedtaste,tardeliveryandhea
6、lthrisk.ResultsRespondentsweresignificantlymorelikelytoratepackageswiththetermslight1,'mild；'smooth'and'silver'ashavingasmoothertaste,deliveringlesstarandlowerhealthriskcomparedwith'regular'andlullflavor1brands・Respondentsalsoratedpackageswithlightercolorsandapictu
7、reofafilterassignificantlymorelikelytotastesmooth,deliverlesstarandlowerrisk・Smokersweresignificantlymorelikelythannon-smokerstoperceivebrandsashavingalowerhealthrisk,whilesmokersoflightandmildcigarettesweresignificantlymorelikelythanothersmokerstoperceivebrandsass
8、mootherandreducingrisk.Perceptionsoftasteweresignificantlyassociatedwithperceptionsoftarlevelandrisk.ConclusionThefindingssuggestthatcurrentregulationshavefailedtoremovemisleadinginformationfromtobaccopackaging.Keywordsbeliefs,smokingIntroductionTobaccouseisrespons
9、ibleforoneintenglobaldeathsandremainstheleadingcauseofpreventabledeath.1In200&morethan5millionpeoplearcprojectedtodiefromtobacco,morethantuberculosis,HIV/AIDSandmalariacombined.1Thehealthburdenfromtobaccoreflectsawiderangeofsmoking-relateddiseases,includingcardiova
10、sculardisease,respiratordiseaseand10differentformsofcancer.2Remarkably,thelistofknownhealthriskscontinuestogrow.Smokers'awarenessofthesehealthris
