牛津英语模块四unit1Reading

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1、英语教学课件高一（下）Unit1AdvertisingReadingAdvertisementsDoyoulikeadvertisements?Wherecanwefindthem?2.Doyouthinkadvertisementplayanimportantroleinourlives?Whyorwhynot?3.Howmanytypesofadvertisementdoyouknow?Whatarethey?Showsomeexample?Lead-inAdvertisementsQuicklookTakeaquicklookatthe

2、titleandthesubtitles(小标题).Whatdoyouthinkmightbediscussedinthearticle?Fast-reading1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Intro

3、ductionofsubjectSupportingdetailsConclusionReadingstrategy:readingexpositorywritingstructurePara1Para2-5Para6Thesamestructureexistsineachpart.Supportingdetail1Whatisanadvertisement?Supportingdetail2DoesanadvertisementtellpeoplethecompleteTruth?Supportingdetail3Publicservice

4、advertisementsQuestionsReadthetextagainandanswerthequestions.1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Acommercialadvertisementisonewhic

5、hsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?4.WhendidChinabeginanationwidepu

6、blicserviceadvertisingcampaign?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.In1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TorFMostpeoplearenotawareofhowmanyadsarearoundthe

7、m.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.PSAsandcommercialadsusesomeofthesamemethods.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FTFTFTFillinthechar

8、tTypesofadsSimilaritiesDifferencesexam-plesplacesfoundmethodsusedpurposesValidityC