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1、文献出处：KhanG.TheSitemanagementmodeanalysis:anempiricalstudyonYouTubeJ].InternetResearch,2016,1(5):629-647.原文TheSitemanagementmodeanalysis:anempiricalstudyonYouTubeKhanGAbstractNetworkvideowillbecomethesecondrevolutionoftheInternet,thepodcastwouldbecometherepresentativeofarevolu
2、tion,isoneofthemostpopularonlinemediaatpresent.PSP(podcastServiceproviders,fullnameisPodcastingServiceProvider)thedevelopmentofthesite,suchasbeltwidth,patternsinglethelimitationofsubjectiveandobjectiveconditions,isstillinexploringstage,hasnotyetprofitable.Thisarticleintendsto
3、PSPweboftheworldleaders-theUnitedStatesonYouTubeasacase,analysisthePSPwebsitedevelopmentandmanagementmode,toprovideareferenceforthelaterresearch.Keywords:sitemanagement,model,theempiricalresearch1IntroductionYouTubewasestablishedinFebruary2005，isatypicalPSPwebsite.InJune2006,
4、YouTubehasmorethan$1billioninmarketvalue,thefirstintheworldthePSPwebsite,farmorethanitsshareofthemarketfourbigportals(Yahoo!AndMicrosoffsMSN,GoogleandAOL)videosharecombined.AsofAugust2&YouTuberankedninthintheglobalnetworktraffictotalmedia,beyondtwoportalsSohuandNetease,closet
5、oSina.OnJulyI&2006,theNewYorktimessinceJuly12,brokethroughtheonehundredmillionmarkYouTubedailypageviews,marksthecomingoftheeraoferaoftheInternetvideoorpodcasts.OnOctober10,2006,podcastwebsiteYouTubebyInternetsearchgiantGoogleboughtfor$1.65billion,enteredanewperiodofdevelopmen
6、t.FromtheperspectiveoftheconceptofYouTubewebsitedevelopment,theconceptof”sharing”videoinsteadofvideooftraditionalconceptof"release”，tocatertothecommunicationpatternsofWeb2.0eramany-to-many,furtherfortheNetizenparticipationprovidesabroadspacefordevelopment.Duetothepodcastsareb
7、ecomethelatestmust-havesinthemedium,networkvideorepresentsamajortrendinthedevelopmentofnetwork,combinedwiththeoperatingproperly,YouTubeinarelativelyshortperiodoftimemadea$onehundredmilliondailyvisits•2ThedevelopmentandstatusquoonYouTubeChadHurleyandSteveChenfoundedinFebruary2
8、005onYouTube,initiallyonlytosolvetheproblemofprivate:twopersoninCali
