《创意体验：客户体验的演进升级（Creative Experience：the evolution of CX）》

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1、CreativeExperience:TheEvolutionofCXCreativeExperience:TheEvolutionofCX2“ThissurveydefinesCreativeExperience—howtheintersectionofdata,creativityandIntroduction03technologywillleadthefutureSpeedRead05transformationofbusinessesandbrandsthroughexperience.KeyFindingsExplored06Itisamust-readforanymarket

2、eraspiringtodeliverPracticalTools&Frameworks11next-levelcustomerexperience.BrandstodayneedtotodriveCreativeExperiencesatisfytheircustomersinabeautifulwayandhavingacreativeexperienceapproachtomarketingisthefirststeptosuccess.”Appendix27JeanLin,IsobarGlobalCEOCreativeExperience:TheEvolutionofCX3TheE

3、xperienceEconomywasbornoutoftheriseofdigitalandtechnologicaladvancements.YetwithCustomerExperiencebecomingincreasinglycommoditised,investmentintechnologyalonewon’tensurelongtermsuccessforbrands.CMOsarefacinganewsetofchallengesthatonlyacreativeapproachtoexperiencecanhelpsolve.CreativeExperience:The

4、EvolutionofCX4CustomerExperienceaseverymarketer’sbattlegroundTechnologyischanginghumanbehaviour-fromhowweworkandplay,howwetravel,shop,spendourleisuretimeandengagewithbrands.Ithaspermanentlytransformedourexpectations,enablingustoworkmoreefficientlyandtolivehealthier,moresocially-connectedlives,rich

5、withopportunitiestoshapewhowearethroughwhatwebuy.Thedigitaleconomyhasledtoariseincustomerexpectations,andconcurrently,technologyadvanceshavetriggeredrapidlydiminishingdifferencesinproductandservicefunctionality.Asaresult,competitionhaspeaked,andCustomerExperiencehasbecometheonlypointofmeaningfuldi

6、fferentiationforbrands.CX:Today-TechnologyfocusedThenewCXisCreativeExperienceSavvyCMOsareincreasinglyinvestinginCustomerExperiencetomeetCreativeExperienceisanevolutionofCXtocreatedistinctandconnectedexperiencesconsumerexpectations.Asthecostofdigitalcontinuestofall,theuseoftechnologythatcreateaplac

7、eforbrandstoliveinpeople’slives.CreativeExperiencesitsatinaCustomerExperienceisleadingtothesecriticalbrandmomentsbecomingtheintersectionofdata,creativity&technologyanddeliversholistic,highly-crafted,morehomogenou