Chapter 4 The Internal Assessment

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1、Chapter4TheInternalAssessmentInternalstrengths/weaknessesExternalopportunities/threatsClearstatementofmissionNatureofanInternalAuditBasisforObjectives&StrategiesInternalAuditInformationfrom:ManagementMarketingFinance/accountingProduction/operationsResearch&DevelopmentManagemen

2、tinformationSystemsParallelsprocessofexternalauditResourceBasedView(RBV)ApproachtoCompetitiveAdvantageInternalresourcesaremoreimportantthanexternalfactorsResourceBasedView(RBV)3AllEncompassingCategoriesPhysicalresourcesHumanresourcesOrganizationalresourcesResourceBasedView(RBV)

3、EmpiricalIndicatorsRareHardtoimitateNoteasilysubstitutableIntegratingStrategy&CulturePatternofbehaviordevelopedbyanorganizationasitlearnstocopewithitsproblemofexternaladaptationandinternalintegration…isconsideredvalidandtaughttonewmembersOrganizationalCultureCulturalProductsVal

4、uesLegendsBeliefsHeroesRitesSymbolsRitualsMythsIntegratingStrategy&CultureManagementPlanningStageWhenMostImportantFunctionStrategyFormulationOrganizingStrategyImplementationMotivatingStrategyImplementationStaffingControllingStrategyImplementationStrategyEvaluationMarketingCusto

5、merNeeds/WantsforProducts/ServicesDefiningAnticipatingCreatingFulfillingMarketingMarketingFunctionsCustomeranalysisSellingproducts/servicesProduct&serviceplanningPricingDistributionMarketingresearchOpportunityanalysisFinance/AccountingFinance/AccountingFunctionsInvestmentdecisi

6、on(Capitalbudgeting)FinancingdecisionDividenddecisionProduction/OperationsProduction/OperationsFunctionsProcessCapacityInventoryWorkforceQualityResearch&DevelopmentResearch&DevelopmentFunctionsDevelopmentofnewproductsbeforecompetitorsImprovingproductqualityImprovingmanufacturin

7、gprocessestoreducecostsManagementInformationSystemsInformationSystemsCIO/CTOSecurityUser-friendlyE-commerceIFE–GatewayComputers(2003)KeyInternalFactorsWeightRatingWtdScoreStrengths1.Severalnewseniorexecutivewithworld-classskillsandleadershipexperience0.0540.402.Continuousdeclin

8、einoperatingcostsandcostofgoodssold0.0530.153.Well-kno