HND-商务文化策略

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1、ReportonBusinessCultureandStrategyCandidateNo•:CandidateName:Tutor:Nov2th,2015CentralSouthUniversityofForestryandTechnologyPESTanalysisPESTanalysisincludesocialfactor,technologyfactor,economicfactorandlegalfactor,whichisusedtoanalyzetheinfluenceoftheexternalenvironmenttotheorganizat

2、ion.Inthiscase,socialfactor,forexample,JDWetherspoonsellawiderangeofrealalerelativelylowprices.Widerangecanmeetcustomers9needwellandlowpricewilladdtheconversioncostofcustomerswhichpromotesales.OthersocialfactoristhatJDWetherspoonservefoodwhichisavailablealldayandsoldatrelativelychea

3、pprices.TechnologyfactorhaslimitedinfluencetoJD.FreeWI-FIandTVscreenprovideconvenienceforcustomers.Currencyconditionandnationalincomearemajorelementofeconomicfactor.Inthiscase,in2004itremovepriceincentivestodrinklargermeasuresofspiritsandreducedtheamountofalcoholinitscocktailpitcher

4、swhichhasanadverseeffectonsalesofspiritsandcocktails-Ifnationalincomeincrease,citizen5consumptionwillincrease.Legalfactorshavelimitedeffecttocompanyasmuchastechnologyfactors.Inthiscase,tiedhousesystemhadbeenbrokenbyrulingfromtheMMCwhichseverelylimitedthenumberofpubswhichabrewercould

5、operate.Otherhand,governmentisconcerningaboutbingedrinkingandtheconsequentanti-socialbehavior.Itmayreducesales-PoliticalfactorisMMCandbingedrinking.Incase,tiedhousesystemhadbeenbrokenbyarulingfromtheMMCwhichlimitedthenumberofpubs.Increasingpublicconcernaboutbingedrinkingandtheconseq

6、uentanti-socialbehaviorTheseimpactthesale.SWOTanalysisInSWOTanalyse,SandWbelonginteriorfactorsandexternalfactorincludeWandT.Advantageofstrengtharereflectedfollowingcircumstances.Trainingcourses,areameetingsandshiftmanagementmeetingsformpartoftheworkingweekwhichwillnotencroachintosta

7、ffleisuretime.Itcanimprovestaff"loyalty,andcompetitordonottakethem.TheothercircumstancesisthatitiscommittedtolifelongtraininganditprovidesstaffwithopportunitiestogainrelevantqualificationssuchasthoseofferedbyBritishInstituteofInnkeeping.Thesecankeepstaffandavoidoutstandingemployeequ

8、itting.Weaknessarer