hnd商务文化策略答案

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1、WORD格式整理版IntroductionTheCompanywasfoundedin1979byTimMartinwhoopenedhisfirstJDWetherspoonspubandbecomewell-knownorganizationinUKwhichofferscheapbeer,goodconversationandsolidarchitecture.,'Marler'sBar',atColneyHatchLaneinLondon.ManyoftheotherearlyJDWetherspoonspubswerealsointhesamepa

2、rtofHaringey.MartintookthenameofthechainJDWetherspoonsfromanoldschoolteacher.AndJDWetherspoonsbecameaplcin1992atwhichtimeitconsistedofachainof44pubs.Discussion:Section1:ExternalenvironmentQuestion1:Giveexamplesofsocial,technological,economic,politicalandlegalfactorswhichhaveaffecte

3、dthewayithasbehaved.üsocialfactors：Thevalueofmarket:ResearchestimatesthattheUKbeerMarketisthemainBeveragesmarketwhichwasworth£52.62bnatretailsellingprices(rsp)in2007.Incomparison,theU.K'ssoftdrinkmarketisestimatedathavingamarketworthofonly13billion.(51lunwen.com,2008)Pubculture:Soc

4、iallifeintheUKforahighpercentageofthepopulationrevolvesaroundapublichouse;oftenacommunitywillhavea"local"pubthatwillformanaturalhubfortheinhabitantsofitsimmediatearea.Moreoftenthannottherewillbeorganisedeventsseveraltimesamonthrangingfromapubquiztoafullblownexcursion.Quiteoftenthep

5、ublichousewillhavesportsteams,usuallyplayingtraditionalpubgamessuchaspoolanddarts;theseteamwillmosttimesenterintosomesortofleagueonalocallevelalthoughsomesportshavenationwidepubleagues.(Buck,2008)üPoliticalfactors:Promotionpoliciessetbygovernment:Theseincludespecificregulationof“Ta

6、xRateReduction”,thepromotionstyleofthepubasavitalpartofBritain'sleisureindustryandtheactivesinvolvementoftheallBritishpubandbeerindustrytoencourageandguaranteesafeandresponsibledrinkingforconsumers.(blacksacademy,2008)范文范例参考WORD格式整理版Thegovernmentprohibitsdrinkingforteenager:Thegove

7、rnmentreleasepolicythatprohibitsdrinkingforteenagersoasaresultthattheconsumersofpubsareobviousreduces.(Greshes,2008)üEconomicfactors:Marginalbenefits:Brewingandpubscontribute£28billiontotheUKeconomy-morethantheairline,clothesretailingandbroadcastingindustries.TouristsandvisitorstoB

8、ritainmake13.2millionvisit