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1、Thecarhasgraduallybecomeamassconsumergoods,themainfactoraffectingconsumerstobuyorbrand?・Aresoundingtrademarkbrandcanalwaysattractmorepeople，sattention・Chinacarfromscratch,fromweaktostrong,everythingiscreatedbyourselves・Thesameistrueoftrademarks・Inordertobuildou
2、rproductsandautomobilebrandsliketheworldautomobilebrands,ourautomobilemanufacturersareverycareful.Butisittruethattheregisteredtrademarkisreallygood?Isthereabetterbrand?Thequalityofthecarintheindustryispoor,andthevalueofthecarbrandisthesame・Domesticmanufscturers
3、fortheunderstandingofautomobiletrademark:suchas"moreandmorefarlessinthedomesticandforeignmarketappeared，zproducts,manydomesticcarsarenotevenaChinesetranslation,someforeigntransliteration,somesimplyapoorcopyofforeignletters・Inthisregard,somejointventuresofChines
4、epersonnel,evenChineseofficialssay:peopleinaforeigncountryformanyyearswiththismark,consumersshouldbeChinesetoadapttopeople'sforeignbrands,called"withinterndtionalstandards〃・Moreforotherpeopletodotheweddingdressissaid:z，aslongastheproductionandsalesvolumeandprof
5、itsup,wherehavewhatbrandtrademarkChineseChinesetube"So,istheChinesenameofthecarbrandinsignificant?Nobrandawareness,willalwaysbebehindwithothersass,heteronomydoOEMandOEM.Now,inthecountry,itcanbesaidthateverymanisnotawareofMercedesBenz,BMW,somegirlsdreamscenes,is
6、ahandsomeboyfromMercedesBenz,BMWcarout,handinhandlife・Thisprincecharmingdream,reallycannotdowithoutBMW.MercedesBenzandBMWarenotcommonlyusedorevencommoncarbrandsinordinarypeople，slives.Butintheworld，smostpopulousChinese,gainswidespreadpopularity,itcannolletthehe
7、adofthetwocompaniesintheproductproudatthesametime,alsofeelgladcouldmeettheMERCEDES-BENZandBMWsuchamouthfulofforeignlanguageintoloudChinesenamedhighhandisnoteasy・TohavethisblessingaswellasCoca-Cola,McDonald，s,TOYOTA,Starbucks,Chinesenameofthisseries,letsomeforei
8、gnbrandssporty,emotionalandthedemandsofthetimesChinaculture,intheChinamarkettotellthetruth,butisknowntoeveryfamily,tograspsomedomesticbrandsoftrademarkChinatraditionalcultur
