汽车品牌以及商标介绍课件.ppt

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1、Thesimpleintroductionofautobrandsandlogos1.AmericanautomakersThreebigautomobilegiants↙↓↘GeneralMotorsFordMotorChryslerCorporationCompanyCorporation1.1GeneralMotorsCorporation(GM)GMisaglobalautomakerfoundedin1908withheadquartersinDetroit.Itistheworld'slargestautomaker.Autobrands:▶Ca

2、dillac▶Buick▶Chevrolet▶Pontiac庞蒂亚克▶Oldsmobile奥兹莫比尔▶Saturn土星▶Hummer▶OPEL欧宝▶GMCPickupandMPV▶GMDAEWOO大宇▶Holden霍顿▶VAUXHALL沃克斯豪尔1.2FordMotorCompanyFordMotorCompanyisanAmericanmultinationalcorporationandtheworld‘ssecondlargestautomakerbasedinDearborn,asuburbofDetroit.Theautomakerwasfound

3、edbyHenryFordandincorporatedonJune16,1903.Autobrands：▶Ford▶Lincoln▶AstonMartin（PurchasedbyafinancialgroupofEnglandin2007）↓▶Mercury水星▶Mazda▶LandRover▶Jaguar捷豹Purchasefrom.↘（PurchasedbyTataMotorsin2008）↙MazdaMotorCo.1.3ChryslerCorporationChrysler,foundedbyWalterChryslerin1925,istheAm

4、erica’sthirdlargestautomakerAutobrands：▶Chrysler▶Jeep▶Dodge2.Asianautomakers2.1▶Japan2.2▶Koera2.1Japaneseautomakers↙↓↓↘NissanMotorToyotaMotorMitsubishiHondaMotorCompany,LTDMotorCo.↙↘FujiHeavyIndustriesLtdSUZUKIMotor2.1.1NissanMotorCompany,LTDNISSANMotorCompany，foundedin1933，isthese

5、condlargestautomakersinJapanAutobrands：▶Nissan▶Infiniti英菲尼斯/无限2.1.2ToyotaMotorToyotaMotorCorporation,commonlyknownsimplyasToyota,istheworld'slargestautomobilemanufacturerbysalesandproduction.Autobrands:▶Toyota▶Lexus▶▶2.1.3MitsubishiMotor2.1.4HondaMotorCoHondaistheworld’slargestprod

6、ucerofmotorcycleandlistedastheworld'stoptenautomakersAutobrands▶Honda▶Acura讴歌2.1.5FujiHeavyIndustriesLtd▶Subaru2.1.6SUZUKIMotor▶SUZUKL2.2Koeraautomaker-HYUNDAIHyundaiMotorCorporation,foundedbyChungJuYungin1967,isthelargestautomakercompanyinKoera.Autobrands:▶Hyundai▶KIA3.Europeanaut

7、omakersVolkswagenGroupBayerischeMotorenWerkeAGDaimlerAGFIATPeugeot-Citroen3.1VolkswagenGroupTheVolkswagenGroup,basedinWolfsburg,isoneoftheleadingautomobilemanufacturersintheworld,andEurope'slargestcarmaker.In2008,Volkswagenwasrankedastheworld’sthirdlargestmotorvehiclemanufactureran

8、dEurope'slargestautomaker.