手机精准广告：LBS定向广告简介

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1、Location-basedMobileAd:ALessonFromJapanGenMiyazawaRenAndoCiriusTechnologies,Inc.Oct23,2008IntroducingspeakersGenMiyazawaRenAndoFounderandCEOEstablishedthecompanyin2004aftergraduatingTheUniversityofTokyo.Authored3bookssuchas“Mobile2.0”,publishedinJapan.Director,ProductDevelopmentResponsibleforadser

2、verproductstrategy,roadmapandengineeringstrategy.PreviouslyworkedonwebproductplanningatMicrosoftinRedmond.Alittleaboutus…Amobileadtechnologycompany.Foundedin2004inTokyo.Runningafewmobileadvertisementplatformsincluding“AdLocal”.AdLocalisalocation-basedmobileadvertisingserviceusingGPSandCell-IDs.Abou

3、tCiriusTechnologies,Inc.Tellusalittleaboutyou…HowfamiliarareyouwiththeJapanesemarket?AnyspecificimpressionoftheJapanesemobilemarket?Anyspecifictopicsyouareinterestedinhearingtoday?JapanesemobilemarkettrendsJapan’srisingmobileadmarketLocation-basedmobileadsandCaseStudiesOpportunitiesfortheEuropeanmo

4、bilemarket-6-AgendaPartI:JapaneseMobileMarketTrendsOverviewJapanesemobilemarketfromtheseaspects;GrowthofthemobilepopulationPaidcontentsE-commerceVideoReal-worldintegrationTrendsin200990%ofthesubscribersusethemobileweb.90%on3Gby2008.Almost1/2areGPSenabledphones.JapanesemobilemarketquickglanceMobile

5、SubscriberForecast(2004-2011)Source:ROAGroupJapanmobilesubscribergrowth(K)PenetrationMobilecommercemarkethit$10BSource:MinistryofInternalAffairsandCommunicationsPopularmobilecontentsSource:MobileContentForum(July2007)(MillionsUSD)MobileVideoandTVTVwatching(w/digitalTVtuner)andvideosharingwillsoonbe

6、comeatopmobileentertainment.YouTubeonmobileNicoNicoVideoSharingICwalletsintegratedwithmobilephones28.5milsubscribers(asofMar31,2008)Publictransportations,supermarkets,vendingmachinesWhydidthemarketgrowsorapidly?Broadcoverageof3GnetworkFlat-ratedataplansOperatorshadmoreinfluenceuponmobileecosystemth

7、aninGSMmarkets.AnewregulationtoputGPSforall3GphonesTop2operatorshaveintegratedGoogleasdefaultsearchMassivegrowthof"non-official"sitesLatesttrendstopromotemobileadmarketexpansionPartII:JapaneseMobileAdMarke