1-4章英文习题

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1、Chapter11.Marketingseekstocreateandmanageprofitablecustomerrelationshipsbydeliveringtocustomers-a.competitivepricesb.superiorvaluec.superiorserviced.superiorpromotione.productassortment(Answer:b;p.4;)2.ismanagingprofitablecustomerrelationships.a.Managementb.Controlc.Marketingd・Humanresources

2、e.Customerservice(Answer:c;p.4;)3.ismanagingprofitablecustomerrelationships.a.Managementb.Controlc.Marketingd.Humanresourcese.Customerservice(Answer:c;p.4;)4.Asanewassistantmarketingmanagertrainee,youlearninanorientationmeetingthataretheformhumanneedstakeastheyareshapedbycultureandindividual

3、personality.a.wantsb.demandsc.self-conceptsd・desirese.icons(Answer:a;p.6;)1.Thedifferencebetweencustomervalueandcustomersatisfactionisthatvalueisthedifferencebetweenthevaluesthecustomergainsfromowningandusingaproductandthe•a.costofdeliveryoftheproductb.costofobtainingtheproductc.costofcompet

4、ingproductsci.costofthelostexperiencee>alloftheabove(Answer:b;p.13;)2.Marketingconsistsofactionstakentobuildandmaintaindesirablewithtargetaudiencesinvolvingaproduct,service,idea,orotherobject.a.exchangetransactionsb.exchangerelationshipsc.exchangeprocessesd.exchangeprivilegese.exchangecommun

5、ication(Answer:b;p.7;)3.meansmanagingmarketstobringaboutprofitableexchangerelationshipsbycreatingvalueandsatisfyingneedsandwants.a.Sellingb.Promotingc.MarketingclRelationshipmarketinge.Marketsegmentation(Answer:c;p.5;)4.Thefederalgovernmentfindsitnecessaryattimestolimitdemandbyreducingthenum

6、berofcustomersortoshifttheirdemandtemporarilyorpermanently.Namethetermforthistypeofaction.a.debuggingb.deregulationc.demarketingd.graymarketinge.integration(Answer:c;p.8;)5.Thefivealternativeconceptsunderwhichorganizationsconducttheirmarketingactivitiesincludetheproduction,,selling,marketing

7、,andsocietalmarketingconcepts.a.promotionb.pricingc.distributiond.producte.demarketing(Answer:d;p.10;)1.Nowmanycompaniesarebeginningtothinkofinterestsaswellastheirowncustomers5needs.a.society'sb.stockholders9c.investors5d.lenders5e.competitors(Answ