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1、UnitFiveInsideadvertising课程标准中的内容标准：本单元的中心话题是广告。具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道徳规范”等。语言技能和语言知识都是依据这一中心话题设计的。教学细目：1.（情感目标）了解广告的相关知识，以及广告行业的道德规范。2.（交际）学会表达对事物的不同看法。3.（词汇）学习本单元出现的常用词汇的用法。4.（语法）复习总结宾语补足语的用法。学习领域与主题内容及要求目标层次理解掌握运用1.1.1.话题：Tal
2、kingaboutadvertisingandadvertisements;waysJtomakeeffectiveads,advertisingcontrols.人Unit1.1.2功能：教1.expressingdifferentviewsofanFiveargument.表达不同观点。版InsideadvertisiYouarequiteright.选ngIquiteagreewithyou.修Ithinkso,too.九Iseeyourpoint,but••-Tha'sridiculous.Notata
3、ll.T'mafraidTcan/tacceptthat.Iwouldn，tsaythat.Notreally.ThatnothowIseeit.promote,immoral,offending,consumer,trustworthy1.1.6语法：复习宾语补足语theobjectcomplementCommitteemembersrecentlyappointedmetheirchairman.（名词作宾补）TheymadeRonaldo,thesoccerstar,thespokesmanoftheir
4、product.（名词作宾补）Ifinditverydifficulttoraisethemoney.（形容词作宾补）Asmyneighborisatroublemaker,Ihavetokeepmyselfawayfromhim・（副词作宾补）Pleaseremembermetoyourparents・（介词短语作宾补）Hisspeechleftthepresidentnaveryawkwardsituation.（介词短语作宾补）Reallygoodadvertisingpersuadespeopletob
5、ehaveincertainways.（动词不定式做宾补）Committeemembershaveaskedmetotel1youhowmuchweallappreciateyourdonation.（动词不定式做宾补）Manypeopleconsideradvertisementsoffending,（-ing形式作宾补）Throughthewindow,couldseetheraincomingdowninsheets.（-ing形式作宾补）VI.重点单词和词组P.41Words:persuade,effe
6、ctivePhrases:inmagazines,inanyway,keepinmind.P.42Words:billboard,advertiser,announcement,adolescent.Phrases:beexposedto,passby,comeacross,attachto,turninto,itmakesense,appealto,fitintoP.43Words:feature,conscience,worthy,corporation,afford,expense,via,generat
7、e,response,stereo,subsequentlyPhrases:grabtheattentionof,relyon,runout,havenouseforP.48Words:dishonest,inappropriate,alcoholic,tobacco,promote,immoralPhrases:makestatementP.49Words:decent,ethical,offending,beware,consumerPhrases:befloodwith,bewareofP.50Words
8、:trustworthy,containPhrases:beprotectedfrom,opinionofPartTwo单元目标检测I.根据下列句子意思用所给词的正确形式或所给汉语填空（1X20=20,）1.Theaperiodisone，sbesttime,soweshallmakefulluseofit.2.Someofthemoreadvanced（特征）ofthesoftwar
