资源描述：
《4、英文翻译模板——参考样本》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、湖北汽车工业学院科技学院毕业设计（英文翻译）译文内容UsingMCAtoSegmentNewCarMarkets（用多元类别分析进行新车市场细分）译文出处JournalofMarketingResearchAug70,Vol.7Issue3,p360-363,4p,2charts系别：经济管理学院专业：汽车营销班级：KT553-1学生姓名：晏子淇学号：2005K530124指导教师：魏仁干18UsingMCAtoSegmentNewCarMarketsBy:Peters,WilliamH..JournalofMarketingResearch(JMR),Aug70,Vol.7Is
2、sue3,p360-363,4p,2charts;(AN5002921)PInthisstudythemid-196O'snewcarmarketisanalyzedbyusinganew,dummyvariable,multivariatetechniqueknownasMultipleClassificationAnalysis(MCA).Thisapproachhelpsprovideabetterunderstandingofthiscomplexmarketandgivessomeinterestinghintsastoitspossiblefuturedirectio
3、n.INTRODUCTIONIntheyearssinceSmith'sarticle[3]arousedinterestinmarketsegmentation,therehasbeengrowingconcernaboutthepowerofdemographicvariablestosegmentmarketsformanyproducts.Infact,whetherdemographicanalysisisofmuchhelpatallindefiningmarketsorunderstandingbuyerbehaviorhasbeenquestioned.In196
4、4Yankelovich[6,p.84]wrote:"Inneitherautomobiles,soap,norcigarettesdodemographicanalysesrevealtothemanufacturerswhatproductstomakeorwhatproductstoselltowhatsegmentsofthemarket."MorerecentlythepessimismabouttheusefulnessofdemographicdatainmarketsegmentationwascounteredbyBass,Tigert,andLonsdale[
5、2].Theysaythatdemographicvariableshavehadsuchapoorperformancerecordinpaststudiesbecausethesestudiesattemptedtopredictindividualfamilybuyingbehaviorwithdemographics.Onthisbasis,becauseofwidevariationsofbuyerbehaviorinanymarketgroup,themultipleregressionR^valuesarealmostalwaysverylow.ButBasseta
6、l.writethat:"...implementationofthestrategyofmarketsegmentationinvolvespostulatesaboutthecharacteristicsandbehaviorofgroups,notpersons"[2,p.265].Theyshowhowimportantbuyergroupscanbeidentifiedwithdemographicsandtherebyrefutetheideathatitisnotfeasibletodefinemarketsegmentsbysocioeconomicmeasure
7、ments.Theessenceoftheirargumentisthat"Formarketsegmentation,theessentialquestioniswhetheritispossibletoidentifygroupsofconsumerswithdifferentmeanpurchaseratesdependentoncertainvariables,suchasincome,age,andoccupation"[2,p.265].18Thisauthorfee
