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1、关于高级词汇替换低级词汇的例子: Indolent代替lazyPinnacle代替Summittruism老生常谈=platitudeLudicrous代替ridiculousportals代替door,entranceArduous代替hard艰难的Speculation思索(+about/on/upon),投机买卖(+in)Hubbub吵闹声;骚动Juvenile=adolescenta.n. (教育)爱尔兰诗人WilliamB.Yeats:Educationisnotthefillingofapail,butthelightingofafire. (好句)Butthedev
2、oteesoftheGoddessofLuckdonotmeanthisatall.Theyholdthatsomemenarebornluckyandothersunlucky,asthoughsomeFortunepresidedattheirbirth;andthat,irrespectiveofallmerits,successgoestothoseonwhomFortunesmilesanddefeattothoseonwhomshefrowns.Oratleastluckisregardedasakindofattributeofamanlikeacapacityfor
3、arithmeticorgames. AdvertisinganditsEffects Intoday'ssociety,onemustconsider-Isthereanyadvantageofadvertising?Inmanycases,itisonlydisadvantage-anannoyinghindranceinourdailylives.Itgetsonournerves,distortsthetruth,andaddstothecostoftheproduct.Advertisingisdesignedforonepurpose-tosell.Toachieve
4、thisgoal,advertisesarewillingtostretchanddistortthetruth,justtoconvincingpeopletobuytheirproduct.Forexample,anadvertisermayconvincebuyerstopurchasetheirproductbystatingthathasbeentestedandfoundsuperior.Inreality,theproductisnotlikelytobebetterthananyother-theteststhemselvesdoubtlesslyconducted
5、bythepromotingcompany-conductedtoensureatleastsomethingissuperiorabouttheproduct,evenifitisonlythecolor.Theseadvertisementsarewordedcarefullysothattheyaretellingthe"literaltruth"-thetruthisexactlywhatthewordssay,althoughpeoplemisinterpretthemessagebyusingconversationallogicassomethingdifferent
6、-somethingbetter.Byusingingenioustacticslikethese,thepopulaceisdeceivedintobuyingaproductthatmaynotdowhatisrequired,oraproductthatabuyermayhaveneverreallyneeded.Thisiswhyadvertisingisabadthing,foroursociety.Advertisingisusedtopromotegoods,services,images,andanythingelsethatadvertiserswanttopub
7、licize.Itisbecomingamajorpartofmassmedia.Attimes,wemayviewitpositively,atothertimeswemayjustskiporignoreit.Inordertoattractaudience,advertisersusevarioustechniquesontheiradvertisementtomakepeopleawareofthefirm'sproducts,services,orbrand