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1、《消费者行为学》作业"Consumerbehavior"homeworkThefirstchapteristheintroductionandthesystemoffactorsthatinfluenceconsumerbehavior1.consumersinnarrowsensecanbedividedintorealconsumersandfutureconsumers・2.,consumers，psychologicalactivitiesincludethegeneralprocessofconsumerpsychologi
2、calactivities,consumerpersonality,psychologicalcharacteristics,andconsumerneedsandmotivations.3.,whenChina'seconomicdevelopmenthasenteredthethirdstage,whoownstheconsumer,whocancontroltheconsumer,whohaseconomicbenefits,whowillhave(themarketgrowth)・4.consumerbehaviorisaco
3、mplexconcept,whichineludestheselectionandpurchaseofgoods(theactualpurchasedecisionsandactivities),includingthepurchaseoftheformer(searchandsortinginformation),afterpurchase(use,maintenance,maintenemce,evaluationandotheractivities)・In5.differentsocialclassesofconsumers,b
4、ecauseofits(education,income,occupation,residence),causingthemto(productselection),(lifestyle,buyinghabits)therearesignificantlydifferentconsumptioncontentsandmethods・6.theuniversalityofhumanpsychologyisacommonprocessinwhichallconsumersareboundtoexperienceconsumerbehavi
5、or・6.,forconsumers,theirpersonalityismainlymanifestedintwoaspects:(personalitytendency)and(individualpsychologicalcharacteristics)・8.,therearemanydifferencesbetweenconsumersindifferentregions(consumptiondemand)andlivinghabitsduetothegeographicalandclimaticconditions・9.,
6、whetherregionalclimateconditions,ortheglobalclimateandenvironment,arelargelyrestrictingconsumerbehavior・10.,fromamacropointofview,themostdirectimpactonconsumerbehavioris(thenationalconsumerphysique)aswellas(relatedconsumerpolicy)11.fromthemicroperspective,consumersinthe
7、consumptionactivities,thereasontobuythiskindofgoodsandnottobuythekindofcommodity,thechoiceofabrandratherthanotherbrandsinthestoretobuyandbuyinthestore,dependslargelyonthecommodity(utility,quality,style,appearanceofadvertisingbusinessreputationthepre-salecustomerservices
8、ervice)andothermicroeconomicfactors・12.whataretheindividualfactorsthataffectconsumerbehavior?Answer:specificin
