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1、ThecaseofCECTmobile:"China'sdog"eventsInFebruary2003,individualconsumersfindthemselvesinnanjing,mobilecommunicationsCECT928purchaseCLPscreenhaveappearedagreeting"Hello,"meanChow"Hello,translationofChineseconsumers,thedog"tothemediaimmediately.Itimmediate
2、lyafterthemediaexposure,ahangover.Manypeoplethinkthatthisisthedamageofnationaldignity,isfortheChinesepeople,manyofthemobilephoneinsulttothemanufacturerforuserstoview.Eventsonthemarketingdirectorofcommunications,CLP,flewtothenanjing,andthattheuserfirstcon
3、tactproblem.Immediately,CLPcommunicationscompanypublicstatement:1,CLPcommunicationasanimportantphonesuppliers,hasbeentothedevelopmentofnationalenterpriseasownduty,adheringtotheprincipleofthesupremacyofusers,"noharmnationaldignityofdomesticusers,ideasandb
4、ehaviors,2andCECT928isAugust2002,withreasonablepriceandexcellentperformanceandwincustomers."Hello,"mobilegreetings,Chowisfor"Hello,cutepetdog,"isthisphonehumanizedbootinterface,3andinchargeoftheprincipleofdomesticbuyers,buyerslikethisinterfaceifuserscanp
5、rovidefreesoftwareCECT,upgrades,andafter-salesservicecenteraddressandphonenumber.CECT手机：“中国种的狗”事件2003年2月，南京的个别消费者发现自己购买的中电通信CECT928手机屏幕上竟出现一句问候语“HelloChow”，翻译意思是“你好，中国种的狗”，消费者随即向新闻媒体反映。此事经媒体曝光后，立刻掀起轩然大波。许多人认为这是对民族尊严的伤害，是对中国人的侮辱，众多此手机的用户欲向厂家讨说法。事件发生当日，中电通
6、信市场总监飞赴南京，并与首先发现问题的用户取得联系。随即，中电通信公司发表公开声明：1、中电通信作为国内重要的手机供应商之一，一直以发展民族企业为己任，本着“用户至上的原则”，绝无伤害国内用户民族尊严的想法与行为；2、CECT928是2002年8月推出的产品，以性能卓越和价格合理而赢得消费者喜爱。“HelloChow”是手机问候语，意为“你好，可爱的宠物狗”，是该手机人性化的开机界面；3、本着对国内购买者负责的原则，购机用户如不喜欢该界面，CECT可提供免费软件升级，并公布售后服务中心的地址和电话。Ro
7、che,tamifluOnFebruary8,apieceofnewsinEthiopiainvariousformsofguangdong,guangzhouspreadepidemicdiseases,appearafewhospitalshavedigitalpatientsdied,butinfectedmoreisadoctor."Death"makepeoplethetruthisunknown,thepersistentrumours.9,rochepharmaceuticalscompa
8、nyheldmediaavailabilities,saystheepidemicdiseasemayoccuringuangdongandthefluisitsproducttamiflucureefficacyisobvious.Roche'smedicalrepresentativesalsocancureandurgedtamifiu,hospitalsanddistributors.Thedirectconsequenceofme
