Management Cases, Revised Edition

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1、ManagementCasesPeterF.DruckerContentsPrefaceviiForewordbyWarrenG.BennisixPartIManagement’sNewRealities1CaseNumber1Yuhan-Kimberly’sNewParadigm:RespectforHumanDignity3PartIIBusinessPerformance9CaseNumber2WhatIsOURBusiness?11CaseNumber3WhatIsaGrowthCompany?15CaseNumber4SuccessintheSmal

2、lMultinational17CaseNumber5HealthCareasaBusiness20PartIIIPerformanceinServiceInstitutions23CaseNumber6TheUniversityArtMuseum:DefiningPurposeandMission25CaseNumber7RuralDevelopmentInstitute:ShouldItTackletheProblemoftheLandlessPoorinIndia?34ivContentsCaseNumber8TheFutureofMt.HillyerCo

3、llege53CaseNumber9TheWaterMuseum56CaseNumber10ShouldtheWaterUtilityOperateaMuseum?60CaseNumber11MeetingtheGrowingNeedsoftheSocialSector64CaseNumber12TheDilemmaofAlieshaStateCollege:CompetenceversusNeed68CaseNumber13WhatAre“Results”intheHospital?71CaseNumber14CostControlintheHospital

4、74PartIVProductiveWorkandAchievingWorker79CaseNumber15WorkSimplificationandtheMarketingExecutive81CaseNumber16TheArmyServiceForces83CaseNumber17HowDoesOneAnalyzeandOrganizeKnowledgeWork?89CaseNumber18CanOneLearntoManageSubordinates?93CaseNumber19HowtoStafftheDead-endJob?96CaseNumber2

5、0TheNewTrainingDirectorintheHospital99CaseNumber21AreYouOneof“Us”orOneof“Them”?102CaseNumber22MidwestMetalsandtheLaborUnion105CaseNumber23SafetyatKajakAirbase108PartVSocialImpactsandSocialResponsibilities111CaseNumber24CorporateImagetoBrandImage:Yuhan-Kimberly113ContentsvCaseNumber2

6、5ThePeerlessStarchCompanyofBlair,Indiana116PartVITheManager’sWorkandJobs123CaseNumber26AlfredSloan’sManagementStyle125CaseNumber27PerformanceDevelopmentSystematLincolnElectricforServiceandKnowledgeWorkers128CaseNumber28InternalandExternalGoalAlignmentatTexasInstruments134CaseNumber2

7、9CanYouManageYourBoss?138CaseNumber30RossAbernathyandtheFrontierNationalBank142CaseNumber31TheFailedPromotion147PartVIIManagerialSkills155CaseNumber32LyndonJohnson’sDecision157CaseNumber33TheNewExportManager161CaseNumber34TheInsaneJuniorHighSchoolPrincipal163CaseNumber35TheStructure

8、ofaBusinessDecision