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1、FinancialIntelligenceREVISEDEDITIONFinancialIntelligenceAManager’sGuidetoKnowingWhattheNumbersReallyMeanKARENBERMANJOEKNIGHTwithJOHNCASEHARVARDBUSINESSREVIEWPRESSBOSTON,MASSACHUSETTSCopyright2013BusinessLiteracyInstitute,Inc.AllrightsreservedPrintedintheUnitedStatesofAmerica1098765432
2、1Thewebaddressesreferencedinthisbookwereliveandcorrectatthetimeofthebook’spublicationbutmaybesubjecttochange.Nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyform,orbyanymeans(electronic,mechanical,photocopying,recording,orotherwise),w
3、ithoutthepriorpermissionofthepublisher.Requestsforpermissionshouldbedirectedtopermissions@hbsp.harvard.edu,ormailedtoPermissions,HarvardBusinessSchoolPublishing,60HarvardWay,Boston,Massachusetts02163.LibraryofCongressCataloging-in-PublicationDataBerman,Karen,1962–Financialintelligence
4、:amanager’sguidetoknowingwhatthenumbersreallymean/KarenBermanandJoeKnight;withJohnCase.—2nded.,rev.andexpanded.p.cm.ISBN978-1-4221-4411-4(alk.paper)—ISBN978-1-4221-4411-4(e-book)1.Financialstatements.2.Cashmanagement.3.Corporations—Finance.I.Knight,Joe,1963–II.Case,John,1944–III.Title
5、.HG4028.B2B4222013658.15′11—dc232012039043ThepaperusedinthispublicationmeetstheminimumrequirementsoftheAmericanNationalStandardforInformationSciences—PermanenceofPaperforPrintedLibraryMaterials,ANSIZ39.48-1992.Karendedicatesthisbooktoherhusband,herdaughter,andhercircleoffamilyandfrien
6、ds.Joededicatesthisbooktohiswife,Donielle,andtothesevenJs—Jacob,Jordan,Jewel,Jessica,James,Jonah,andJosephChristian(JC).CONTENTSPreface:WhatIsFinancialIntelligence?PARTONETHEARTOFFINANCE(ANDWHYITMATTERS)1.YouCan’tAlwaysTrusttheNumbers2.SpottingAssumptions,Estimates,andBiases3.WhyIncre
7、aseYourFinancialIntelligence?4.TheRulesAccountantsFollow—andWhyYouDon’tAlwaysHaveToPartOneToolbox:GettingWhatYouWant;ThePlayersandWhatTheyDo;ReportingObligationsofPublicCompaniesPARTTWOTHE(MANY)PECULIARITIESOFTHEINCOMESTATEMENT5.ProfitIsanEstimate6.CrackingtheCodeoftheIncomeStatement7
8、.Reve
