Leading Change

Leading Change

ID:41190596

大小:1.11 MB

页数:9页

时间:2019-08-18

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1、THETESTSOFALEADER

2、BESTOFHBR

3、1995Editor’sNote:Guidingchangemaybetheultimatetestofaleader–nobusinesssurvivesoverthelongtermifitcan’treinventitself.But,humannaturebeingwhatitis,fundamentalchangeisoftenresistedmightilybythepeopleitmostaffects:thoseinthetrenchesofthebusiness.Thus,leadingchangeisbothabso

4、lutelyessentialandincrediblydifficult.PerhapsnobodyunderstandstheanatomyoforganizationalchangebetterthanretiredHarvardBusinessSchoolprofessorJohnP.Kotter.Thisarticle,originallypublishedinthespringof1995,previewedKotter’s1996bookLeadingChange.Itoutlineseightcriticalsuccessfactors–fromestablishingasen

5、seofextraordinaryurgency,tocreatingshort-termwins,tochangingtheculture(“thewaywedothingsaroundhere”).Itwillfeelfamiliarwhenyoureadit,inpartbecauseKotter’svocabularyhasenteredthelexiconandinpartbecauseitcontainsthekindofhometruthsthatwerecognize,immediately,asifwe’dalwaysknownthem.Adecadelater,hiswo

6、rkonleadingchangeremainsdefinitive.LeadingChangeWhyTransformationEffortsFailLeaderswhosuccessfullytransformbusinessesdoeightthingsright(andtheydothemintherightorder).byJohnP.KotterVERTHEPASTDECADE,Ihavewatchedmorethan100companiestrytoremakethemselvesintosignificantlyObettercompetitors.Theyhaveinclude

7、dlargeorganiza-tions(Ford)andsmallones(LandmarkCommunications),companiesbasedintheUnitedStates(GeneralMotors)andelse-where(BritishAirways),corporationsthatwereontheirknees(EasternAirlines),andcompaniesthatwereearninggoodmoney(Bristol-MyersSquibb).Theseeffortshavegoneundermanyban-ners:totalqualityma

8、nagement,reengineering,rightsizing,re-structuring,culturalchange,andturnaround.But,inalmosteverycase,thebasicgoalhasbeenthesame:tomakefundamen-talchangesinhowbusinessisconductedinordertohelpcopewithanew,morechallengingmarketenvironment.Afewofthesecorporatechangeeffortshavebeenverysuc-cessful.Afewha

9、vebeenutterfailures.Mostfallsomewhereinbe-tween,withadistincttilttowardthelowerendofthescale.Thelessonsthatcanbedrawnareinterestingandwillprobablyberel-evanttoevenmoreorganizationsintheincreasinglycompetiti

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