市场营销第十三版11-15章专业术语翻译

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1、第十一章Maket-skimming pricing市场撇脂定价Market-penetration pricing市场渗透定价法ProductLinePricing产品线定价Optional-ProductPricing备选产品定价Captive-ProductPricing附属产品定价法By-ProductPricing副产品定价法ProductBundlePricing一揽子定价法Discount折扣Allowance津贴Segmentedpricing市场细分定价法Psychologica

2、lpricing心理定价Referenceprices参考价格Promotionalpricing促销定价法Geographicalpricing地理定价FOB-original pricing FOB原产地定价法Uniform-delivered pricing统一交货定价法Zone pricing地区定价法Basing-point pricing基点定价法Freight-absorption pricing 减免运费定价法Dynamic pricing 动态定价法第十二章Valuedelive

3、rynetworkmarketingchannel（distributionchannel）channellevelDirectmarketingchannelindirectmarketingchannelchannelconflictConventionaldistributionchannelverticalmarketingsystem(VSM)corporateVSMcontractualVSMfranchiseorganizationadministeredVSMHorizontalm

4、arketingsystemmultichanneldistributionsystemdisintermediationMarketingchanneldesignintensivedistributionexclusivedistributionselectivedistributionselectivedistributionmarketingchannelmanagementMarketinglogistics(physicaldistribution）supplychainmanagem

5、entdistributioncenterintermodaltransportationintegratedlogisticsmanagementThird-partylogisticsprovider第十三章Retailing零售retailer零售商specialty专用商品店departmentstore百货商店supermarket超市convenience便利店superstore超级商店categorykiller品类杀手serviceretailer零售商店discountstor

6、e折扣商店off-priceretailer低价商店independentoff-priceretailer仓储商店factoryoutlet厂家直营店warehouseclub仓储俱乐部chainstore连锁店franchise特许经营shoppingcenter购物中心wheel-of-retailingconcept零售轮转理论wholesaling批发wholesaler批发商merchantwholesaler独立批发商broker经纪人agent代理商manufacturers＇sa

7、lesbranchesandoffices制造商及零售商的分店和销售办事处第十四章Promotionmix(ormarketingcommunicationsmix)促销组合又称营销沟通组合Advertising广告Salespromotion销售促进Salespromotion销售促进Personalselling人员销售publicrelations公共关系Directmarketing直复营销Integratedmarketingcommunications(IMC)整合营销沟通Buyer-

8、readinessstages购买者准备阶段Personalcommunicationchannels人际沟通渠道Word-of-mouthinfluence口碑影响Buzzmarketing蜂鸣营销Nonpersonalcommunicationchannels非人际沟通渠道Affordablemethod量入为出法Percentage-of-salesmethod销售比例法Competitive-paritymethod竞争对等法Objective-and-taskmethod