Thoughts on Agenda Setting, Framing, and Priming

Thoughts on Agenda Setting, Framing, and Priming

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1、JournalofCommunicationISSN0021-9916ORIGINALARTICLEThoughtsonAgendaSetting,Framing,andPrimingDavidH.WeaverSchoolofJournalism,IndianaUniversity,Bloomington,IN47405Thisarticlediscussessimilaritiesanddifferencesbetweensecond-levelagendasettingandframing,andbetweenprimingand

2、agendasetting.Itpresentsdataonthenumberofstudiesofagendasetting,framing,andprimingindexedbyCommunicationAbstractfrom1971to2005,anditofferssomeconclusionsaboutthecognitivepro-cessesinvolvedinagendasetting,primingandframing.doi:10.1111/j.1460-2466.2006.00333.xAssomeonewho

3、hasworkedonstudiesofmediaagendasettingsincethe1972U.S.presidentialelection(Weaver,1977;Weaver,McCombs,&Spellman,1975),Iammorefamiliarwiththetheoreticaldebatesandempiricalfindingsofthisbranchofmediaresearchthanwiththeoriesandresearchfocusingonframingorpriming.Nevertheless

4、,Iseetheseareasofcommunicationresearchasinterconnectedandasinvolvingsomesimilar,althoughnotidentical,cognitiveprocessesandeffects.AsIhavewrittenbefore(Weaver,1997–1998,p.3),‘‘focusingonframingdoesnotnecessarilymeandiscardingthefindingsofmuchagenda-settingresearchthatism

5、oreconcernedwithwhichissuesareemphasized(orwhatiscovered)thanhowsuchissuesarereportedanddiscussed.’’Whereasthe‘‘firstlevel’’ofagendasettingisfocusedontherelativesalience(usuallyoperationallydefinedasperceivedimportance)ofissuesorsubjects,the‘‘secondlevel’’examinestherel

6、ativesalienceofattributesofissues,asMcCombs(2005)andGhanem(1997)havedescribedindetail.Theseagendasofattributeshavebeencalled‘‘thesecondlevel’’ofagendasettingtodistinguishthemfromthefirstlevelthathastraditionallyfocusedonissues(objects),althoughtheterm‘‘level’’impliesthat

7、attributesaremorespecificthanobjects,whichisnotalwaysthecase.Theperspectivesandframesthatjournalistsemploydrawattentiontocertainattributesoftheobjectsofnewscoverage,aswellastotheobjectsthem-selves,andsomeoftheseperspectivescanbeverygeneral(e.g.,a‘‘ColdWar’’frame).Corresp

8、ondingauthor:DavidH.Weaver;e-mail:weaver@indiana.edu142JournalofCommunication57(2007)142–147ª2007International

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