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1、奥丁慧传媒云饰坊苗银首饰品牌视觉形象设计摘要个性的美已经成为当今社会一种时尚趋势，随之复古自然已经成为了一种时尚潮流的象征。独具特色的民族饰品成为时尚达人们的追逐对象。越来越多的人对少数民族饰品极为喜欢。众多民族饰品当中，民族银饰是具有代表性的民间艺术，民族银饰经过了长时间积累历练，伫立于人们日常生活当中，而它之所以能传流至今是因为它来自民间，人民将深厚的民族情感都融入其中。当来自不同民族的少女们佩带上独具特色的民族饰品银光闪动、风采照人，显得格外耀眼迷人。云南苗族银饰是众多民族饰品之一，成为西南少数民族文化艺术载体。云饰坊苗银首饰是一家经营苗银饰品的企业，为了企
2、业品牌有个更好的发展，扩大影响力，增加在市场中的竞争力建立和完善品牌形象。所以对云饰坊苗银首饰品牌形象进行了塑造包装。而“云饰坊”在品牌形象设计的过程中；将民族与时尚结合，把设计融入到民族文化中。云南银饰与其特有的民族艺术文化结合在一起展现出其与众不同的一面。将我们的民族首饰与时尚潮流相结合，让我们民族的首饰也走上潮流道路。关键词:苗族银饰；品牌形象设计；时尚潮流18AbstractThebeautyoftoday'ssociety,thepursuitofindividualityhasbecomeafashiontrendbacktonaturehasclea
3、rlybecomeasymboloffashion.Uniqueethnicjewelryfashionuptothepeople'spursuitoftheobject.Moreandmorepeoplehaveagreatinterestinethnicjewelry.Representativefolkart,inmanyethnicjewelry,ethnicsilver.Nationalsilverwareafteralonghistoryofaccumulatedexperience,standinginpeople'sdailylife,anditi
4、sthereasonwhythevitalityfromtheprivatesector,thedeepnationalemotionintothem.Whenthegirlsfromdifferentethnicwearontheuniqueethnicjewelryflashingsilver,styleaccordingtopeopleextraordinarilylookattractive.Novel,uniquedesignandexquisiteworkmanship,style,givingastrongvisualimpact,artistics
5、ense.YunnanMiaosilverisoneofthemanyethnicjewelryconveythecultureofthenation,asthecarrierofcultureofethnicgroupsinsouthwest,initsownway.Clouddecorationworkshop(Miaosilver)silverMiaosilverjewelryboutiqueSquareisabusinessenterprise,inordertohaveabetterdevelopment,corporatebrandandexpandt
6、heinfluenceofthebrand,toincreasethecompetitivenessofthebrandinthemarkettoestablishandimprovethebrandimage.Clouddecorationworkshop(MiaoSilver)SilverSquareboutiquebrandinshapingthepackaging.Andclouddecorationworkshopinthebrandimagedesignprocess;achievethecombinationofdesignculture,melti
7、ntoeachdesigntheirownculturalcharacteristics.Yunnansilveranditsuniquenationalculturetogethershowdistinctiveside.Thecombinationofournationaljewelryandfashiontrends,sothatournation'sjewelryalsotooktothetrendoftheroad.
Keywords:Miaosilver;brandimagedesign;fashion18目录一、引言二、设计总体说明（一）选题背景、意
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