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1、Haircareproductslikeoil,haircreamandshampoohavebeenthefastestgrowingsegmentofthepersonalcaremarketinIndia.Duetoexpandingofmiddleclassincomegrouppopulation,themarketsizeofproductssuchasskincareandtoothbrushesnearlydoubledinvalue,butthesizeoftheshampoomarketexpandedtwo-and-a-halftimesduringt
2、helastdecade.ThesizeoftheshampoomarketisestimatedatoverRs25bncorrespondingtosome60,000to70,000tonneofthematerial.Demandofshampoowas7000tonsin1995-96,21000in2000-01and33000in2005-06.Shampoopenetrationisestimatednowapproximatelymorethan60%populationandexpectedtosoar100percentincomingyearswhi
3、leitwasmerely18%in1995-96andwasconcentratedtourbanareasonly.Shampooisahaircareproductusedfortheremovalofoils,dirt,skinparticles,dandruff,environmentalpollutantsandothercontaminantparticlesthatgraduallybuildupinhair.ShampoowordisderivedfromHindiChampiwordswhichreferredforheadmassage.FirstBe
4、ngaliMuslimIndianemigranttoUKShaikhDeanMouhammadintroducedthewordChampiinEngland.Shampooissegmentedintocosmetic,antidandruff,herbalandbabyshampoos.Itisgenerallymadebycombinationofcosmeticsandotheringredientsaccordingtoproductnature.ButforHalalconsciousconsumer,itshouldbepreparedbypurenatur
5、alingredientsandfreefromintoxicantandporkresiduals.Indiaisatraditionalmarketforshampooduetoenvironmentalneed.Indianpreferstousetheshampoofrequentlyandespeciallyattheoccasionofmarriageandotherfestivals.Recentlyinscareofhairlossandotherproblemscausedduetouseofartificialchemicalsinmanufacturi
6、ngofshampoos,Indianhaveshowntheinterestinherbalmanufacturedproducts.Allleadingbrandsinkeepingconsiderationofherbalshampoorequirementintroducedthenewbrandswithherbaltag.ButthehighlypotentiallucrativemarketofHalalconsciousMuslimconsumerisuntapped.Accordingtoestimation,Indianruralandyounggene
7、rationwouldbethenextpotentialtargetorshampoomarket.IndianMuslimhasthesubstantialshareinyouthandlargelylocatedinruralareas.Duetoreligiousobligation,MuslimpreferstousetheHalalcertifiedproducts.CurrentlymanyleadingFMCGbrandslikeHindustanUnilever,CavinKare,P&G,Dab
